APPLE PREMIUM RESELLER | SQUARE GROUP About us...
Square offers the help, advice and expertise you need to focus on your clients. Whether you are just starting out or an established player in your sector, we have the solutions, staff and support you need for success. Square can supply, install and support Final Cut editing systems, hardware and software. Let our experienced account managers provide you with the best possible solutions tailored to your requirements. We can meet you at your convenience, discuss your requirements and swiftly propose a solution to suit your budget. In addition to supplying Apple equipment, we pride ourselves on offering fantastic impartial advice on 3rd party peripherals, software, storage and networking. Providing you with the whole package. After assessing your technology requirements, often with an on-site visit to your premises, we’ll provide on-site deployment, best practice and integration services. Working alongside your own staff, we can make sure you are utilising a stable and realistic solution.
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Too small to warrant a fully-blown IT solution to networked Final Cut for an answer that wouldn’t break the bank. Katis describes how
PROJECT NAME | PUKKA FILMS
Like many small production companies Pukka Films sits in an awkward market position regarding technology upgrades. The digital communications specialist is too small to warrant a fully-blown, high specification IT solution, but too big and specialised to meet its needs with a visit to the Apple Store. As Paul Katis, creative director at the corporate communications producer, explains, the company started out with stand alone Mac Pros running Final Cut Pro and bought new machines each time it needed more capacity. “It was a hideous way to manage our workflow, with chunks of projects in different places, we were constantly plugging and unplugging drives, which created a whole series of technical problems. It was clear that we needed to rethink our technological set up. The issue was
how to expand our system, which comprised two Final Cut Pro edits plus and ingest station, and make us networked and more flexible without spending a fortune. We are not a facility so we can’t justify a huge spend, but we wanted some of the flexibility and support which a larger editing organisation would expect.” The answer was Apple Premium Reseller Square Group, which came up with a system which provided an effective answer to Pukka Film’s needs. The simplest solution would have been to suggest that Pukka run its operation around Xsan shared storage, but as Katis points out, ‘Xsan is a Rolls Royce solution and we are a little Audi’. Square Group’s Vince Pittman recalls: “There wasn’t a budget for Xsan so we came up with a simpler, easier to manage and more cost effective solution built around Small Tree’s fast Ethernet and Final Cut Server, directly connecting up
The issue was how to expand... making us more flexible without spending a fortune
Paul Katis Pukka Films
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