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POP PROMOS | CONTENT CREATION


POP PROMOS


so that he is planning to use the FS100, in combination with two other Sony large format sensor cameras the PMW-F3 and SRW-9000PL on an upcoming live music video to be shot this summer. For Tonkin, the FS100 was a must because it produces a cinematic look equivalent to DSLR but with the added usability of a Sony camcorder, including longer record times, absence of aliasing, ergonomic design and easily accessible and familiar control buttons. “Of all the new 35mm sensor cameras, the FS100 is the one I got really excited about because it’s much more modular in its design,” explains Tonkin. “But best of all, the FS100 has the ergonomics of a small camera which I really like. It means I can stick it in a rucksack with a few other bits of kit and I’m in business.” Den Lennie from fstopacademy. com works regularly with Tonkin on music projects as DPand was heavily involved with the design of the Sony NEX FS100.


Lennie Comments “The FS100


offers an extremely cost effective way to achieve 35mm production value. It’s modularity allowed us to work quickly without compromise. We were


amazed during the Vertigo promo at just how responsive it was in low light and also how clean the images are at 25mb/s.


If you need to up the bit rate


and record uncompressed for a project then the PMW-F3 gives you that option with dual link HDSDI and all the high end connectivity that you will ever need. The exciting news for promo shooters is that you have the choice of cameras based on specific project budget but without compromiseing the post workflow or the image quality and resolution. Simply put we now have incredible power at our fingertips and we can create more for less. “


Shooting with the FS100 in


AVCHD and F3 in XDCAM EX, Tonkin plans to achieve the look of a high-end music production with the use of just 12 camera operators and a total of 15 cameras, when the output of on- stage minicams was included. The footage is to be datawrangled on location onto RAID storage before being shipped back to Hangman Studios for a two week turnaround with post on Final Cut Pro Studio and grade on Blackmagic


Sony NEX-FS100


Outstanding 35mm Cinematic Video


Unrivalled Low light performance


Fast, Afordable Workflow and Storage


icons 17


Design’s DaVinci Resolve.


Competitive pricing is another big plus point of the Resolve grading systems, he adds. “The fact that Blackmagic Design has brought Resolve down to a really interesting price point – particularly considering its real time capability – is making it a great success.” But Tonkin’s reserves his highest praise for Resolve’s tracker feature. “It’s phenomenal. I’d say it’s worth buying it on its own just for that. I do lots of work where I selectively grade just a face or in one area of the screen. Resolve’s tracker it will track the face as it moves in the frame in realtime.”


Of all the new 35mm sensor cameras, the FS100 is the one I got really excited about


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