Catalogue distribution
GreentaCtiCs siGnal suCCess
In this article Digi-Key explains how its transition to a strictly online-based electronic component distributor will benefit buyers
InMarch 2011, Digi-Key ceased distribution of its print catalogue in favour of a greener business strategy and to highlight the digital resources the company has to offer. To reduce the company’s carbon footprint, Digi-Key now offers downloadable and interactive versions of its 2,900- page catalogue on its website.
The company states its customers have clearly spoken
through their words and actions, as a digital catalogue is strongly preferred to access intellectual resources and components fromany part of the world and fromthe convenience of a home or office computer.
Digital shopping experience
Digi-Key’s portfolio of websites is designed to provide customers with unparalleled visibility to the latest products as soon as they are introduced. The sites feature real-time pricing and inventory, current lead-times, product specifications, current data and application notes, videos, reference designs, custom editorial content, andmore.
This decision tomove away froma
traditional print catalogue is consistent with Digi-Key's goal to act environmentally responsibly. Recognising that some customers prefer a ‘catalogue-type’ format, Digi-Key will continue to offer its catalogue in both downloadable PDF and interactive on- line formats. The catalogue is alsomobile-enabled so users with iPhones, iPods, iPads or Android-compatible device can review and drill down into the part search tomake a purchase.
BOMManager provides real-time pricing and availability, secure
storage, plus search and reference features. The BOMsystemlets purchasers create separate BOMs for specific projects and place orders for varying quantities of assemblies to be produced. Purchasers can create and save a BOMwith correct part ratios and multiply by the number of assemblies during the ordering process.
Newer additions to BOMManager will allow customers to 36 | June 2011
For buyers who prefer a ‘catalogue-style’ environment, Digi-Key’s catalogue will remain available in PDF and interactive on-line formats
Digi-Key’s homepage is the route to millions of electronic components from over 470 brands
enter cut-tape, tape-and- reel or manufacturers’ part numbers. Based on the type and quantity entered, part numbers corresponding to either cut-tape, tape-and-reel or both will be ‘auto sensed’ and displayed automatically. The improved system will also inform customers if the quantity requested is
available or if it does not meet the requirements of tape-and-reel or cut-tape packages.
Digi-Key’s Product TrainingModules help
purchasers learn about the company’s latest innovations. Eachmodule introduces electronic components and the benefits of adding these components to a new design.
More to come
In the future, Digi-Key will offermore online engineering resources including translated TechZoneMagazines featuring up-to-date information on the latest
industry innovations; and online communities where engineers can share information and ideas whilemaintaining access to a broad base of electronic components.
Commitment to success
Digi-Key states its transition to a strictly online-based electronic component distributor has let the company provide a totally integrated shopping experience while representing a progressive attitude toward technology and an environmentally responsible approach toward business.
www.digikey.com www.electronics-sourcing.co.uk
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