NEWS Preview – Expo Riva SCHUH India
THE FIRST EDITION OF EXPO RIVA SCHUH INDIA IN NEW DELHI FROM 28-30 JULY 2011 THE MOST IMPORT
ANT WORLD PRODUCTION CENTRES A The first edition of Expo Riva Schuh India will be held in the fair
centre of Pragati Maidan, New Delhi, from 28-30 July 2011. The new international exhibition, hosted in the areas of Hall 14, will present the finished products of various commercial sectors, from footwear to leather accessories (footwear, bags, belts, purses and wallets, gloves and other accessories in leather) for the first time in India. The more than 200 exhibitors come from countries like China and
Thailand and also the main European countries, including Spain and Italy, obviously in addition to India, now the second world centre for footwear production. So all the world footwear production will be more than significantly represented with a diversified offer for the type of product, market target and price tier, with special attention on the development of the business in the Indian market. As a result of the agreements made by Riva del Garda Fierecongressi, there will also be many sector associations, bodies and international organisms taking part in the exhibition. Expo Riva Schuh India will co-operate with the IndianCouncil for
Leather Export (CLE), a non-profit agency which carries out international promotion and development work for the Indian leather industry under the auspices of the Ministry of Commerce and Industry. The agreement between the CLE and Expo Riva Schuh is particularly important because it ratifies a lasting co-operation on several fronts which goes beyond the individual fair. The CLE will be responsible for an entire exhibition area at Expo Riva Schuh India, completely given to local Indian production. About 100 Indian exhibitors from all the leading production centres of the country will be hosted in this area. The Thai Footwear Industry Associationwill also be represented by a
significant number of exhibitors from Thailand, the expression of a production system which is acquiring a crucial role in the global panorama of the footwear industry. According to the latest SATRA data, the country produces 255 million pairs of shoes a year and exports 146 million, thus becoming the seventh producer and eighth exporter of footwear worldwide.
T THE FIRST EXHIBITION IN INDIA ON THE FINISHED PRODUCT Various Chinese organisations have also confirmed they will attend,
representing the country now confirmed as the leading production and export centre for footwear worldwide. The latest SATRA data shows how China has reached 63% of global production, over 10 billion pairs of shoes, more than double the number produced jointly by the main world competitors. Therefore, China will be at the fair with40 companies from some of the leading Chinese production centres. The Xiamen L&C International Exhibition, the Guangdong Economic Association and the Fujian Foreign Economic Service Trade, world leaders in the organisation of fairs and international exhibitions in the footwear sector, will represent the important Chinese market at Expo Riva Schuh India. In addition to this already confirmed, direct attendance of international
organisms, the principal European production centres will be represented by important delegations, particularly fromSpain and Italy. These two countries are the leading producers of footwear in Europe. Italian production is around 225 million pairs, placing the country at eighth place in the world classification in terms of volume, while Spanish production is around 107 million pairs. Together, they account for 69% of western European production, the most oriented to fashion and medium-high level production, and 36% of total European production (western and eastern Europe). In addition to the strictly quantitative values, there will be an interesting mix of volume production and that with a higher fashion content, as is the tradition of the exhibitions organised by Riva del Garda Fierecongressi, at Expo Riva Schuh India. The first edition of Expo Riva Schuh India therefore prepares to offer
excellent business opportunities to international players who want to enter the Indian market, but also to Indian companies to meet partners to set up manufacturing and distribution co-operation with. The aim is therefore to present Expo Riva Schuh India as a true business platform through which business and partnership agreements can be developed on the basis of the experience of the Italian fair at Riva del Garda.
Base London Provide “Brotherly Love” To De Montfort University Students Men’s footwear brand Base London has
announced the winner of the ‘Brotherly Love’ competition, run in conjunction with De Montfort University’s Footwear Design students. Supporting the future of British footwear design, Base London set the students the brief to develop and design a range of commercially led footwear styles aimed at the target markets for Base London and sister brand Fish ‘n’ Chips. The ‘Brotherly Love’ project, tasked students
with developing a collection of Base London styles for ‘City Man’ who likes to maintain a work hard, play hard lifestyle; mixing his new job hours with going out with his younger brother ‘Festival Lad’ who still enjoys a more care free life. Festival Lad’s footwear desires are catered for by the student’s Fish ‘n’ Chips designs. Base London’s Managing Director Ian Cartwright, Senior
8 • FOOTWEAR TODAY •MAY 2011
Designer Antoine Delapierre and Brand Manager Liz Lawley judged the final collections. The winning collection, designed by Loretta
Glendinning (pictured in between runners up Tabitha Duffield and Jo Weston, and with judges Antoine Delapierre, left and Ian Cartwright, right) produced a “Boardwalk Empire” inspired collection for Base London’s ‘City Man’ featuring broguing, buckles and fringing and for Fish n Chips the range took on a more tongue in cheek, relaxed look with moccasins, deck shoes and espadrilles all carrying a vintage fishermen theme. ‘There was a really high standard of work in
this year’s project” says Liz Lawley, Base London’s Brand Manager, “There is a clear amount of talent on display within this group and it promises to be a bright future for the British footwear industry.”
www.footweartoday.co.uk The winning students were awarded cash
prizes from Base London who also contributed to the course’s travel fund, “We take great pleasure in supporting such a bright selection of students,” continues Lawley “We feel it is important to encourage the development of the future of our industry.
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