COMPANY PROFILE
Aetrex
Tell us about your company history. What’s the story behind the brand? Aetrex is one of the fastest growing companies in the footwear industry
and is widely recognized as the global leader in comfort and wellness footwear products. The Aetrex mission is to create the healthiest shoes on the market today. With fashion, function and quality at the forefront, Aetrex designs and manufactures casual, dress, sandal, athletic and therapeutic footwear for both men and women. All styles are crafted with care to meet the highest standards in design, incorporate cutting edge technologies and offer unmatched customization and adjustability. Originally known for the landmark development of arch supports and
medically-oriented footcare products, Aetrex has come a long way to become one of the leading footwear companies in the US and around the world. Today, Aetrex is proud to offer fashion forward styles with innovative features designed to help you feel great on your feet and promote a healthy and active lifestyle.
Do you have a brand philosophy? Aetrex derives from Ae-Treks, meaning “One Journey” and makes
products that support the ideology that each of us are on a personal journey – literally – on foot. To ensure we fulfil our claims of “The Healthiest Shoes You’ll Ever Wear”®, we employ over 20 board certified podiatrists, top footwear designers, podiatrists and fitness experts who design footwear that will meet consumers’ individual footcare needs.
What sets Aetrex footwear/footbeds apart from the rest? Tell us about the technology? The Aetrex mission is to create the healthiest shoes on the market today,
with no compromise in design. All styles are crafted with the utmost care and are made using the latest material technologies which ensure we offer unmatched customization and adjustability. The net result is an extraordinary line of footwear which is designed to help you feel great on your feet, and promote a healthy and active lifestyle
Our three essential footwear elements are; 1. Anatomical, Healthy design 2. Material Selection 3. Customization and adjustability Aetrex also produces a range of Lynco Orthotics, which are
recommended by Doctors and Podiatrists worldwide and are available in a variety of styles and configurations to suit your footwear and foot type needs. No other company offers the specific configurations as Aetrex does, such as a medial posting to realign the rearfoot and minimize over pronation and metatarsal support to provide additional protection at the ball-of-foot.
Where are you based and where do you manufacture? Aetrex is based out of Teaneck, New Jersey, USA. We manufacture in several countries depending on the product - China,
USA, Puerto Rico, Germany. In 2010, Aetrex was recognized as a top 100 private company in New Jersey.
How many people do you have working for you? Do you have a high turnover of staff? The company employs over 225 people at its New Jersey headquarters,
including fitness experts, top footwear designers, podiatrists and over 20 Certified Pedorthists. We also have offices in Israel and China. Turnover is very low, and Aetrex is proud to say that many of our employees have been with us for over ten years.
How do you market your ranges? We have an extensive marketing campaign that includes social media, PR,
Co-Op advertising, in-store marketing and in-house design. Our in-house marketing team creates and executes print, web, television and radio advertising for our consumer market. Today, Aetrex is an established name in the industry and boasts a popular collection of retail friendly products. Aetrex owns and maintains the world’s most popular foot health website –
Foot.com, which hosts more than 100,000 visitors per month and was named by Yahoo! as the best health care site "below the knee." This year our focus will be around consumer advertising in an effort to
build brand awareness and will include TV, radio, print, events, digital, and social media.
Some of the initiatives we offer to our retail customers: • Field Service Support:We provide Product Training for our footwear/Orthotics and Copper Socks
• Technology Training and Support: Full iStep training is carried out to allow the retailers to utilize the power of the technology at their disposal.
• Retailer support: Trunk Shows, Spiff programs, POP, POS and a Market Manager are on hand to work within individual businesses assisting in all areas of staff support
•Marketing support: Individual retailers are offered full Co-OP marketing support
• iStep rental program on offer:We offer free Lynco orthotics to subsidize monthly rental cost – there are two options to choose from
•We have a seasonal order discount incentive program • Sample kit programs are available • There is no minimum footwear order.
And, the next step? Any plans for the future, new lines, technologies etc? Aetrex is constantly expanding its product lines and technologies. Aetrex
has just completed its 18th consecutive year of sales growth and is now on the cusp of launching some major consumer initiatives, including the opening of its flagship store in Englewood NJ. Our development team’s goal is to ensure that Aetrex products maintain the highest quality standards while staying on the cutting edge of footwear development trends.
How do we contact you? Corporate Office in the US:
info@aetrex.com Phone: 001 201.833.2700
www.aetrex.com
Director of International Sales: Eric Desmonts
eric@aetrex.com Phone: 001 201.833.2700 x232
18 • FOOTWEAR TODAY
• MAY 2010
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