Hotter designers ensure that every pair of shoes it sells is crammed


with a raft of comfort features including room for toes to wiggle; smooth internal seams and shock absorbing soles. Having established a loyal customer following for its ranges of smart and sporty women’s casual shoes, in recent years the Hotter design team has created collections of smart comfortable heels, fashionable boots and party shoes that offer style combined with comfort.


Established in 1959, Hotter manufactures 1.3 million pairs of shoes


from its Lancashire factory each year. Hotter shoes are sold via direct mail www.hotter.com and 11 high street stores. The company which invested £6 million in a new factory and plant in 2003 has one of the most advanced and efficient shoe making facilities in the world.


The Hotter Comfort Concept survey was conducted by onepoll.com


who interviewed 3000 women who wear high heels between Friday Oct 29th and Monday Nov 1st 2010.


SURVEY FROM SAGA SURVEY SHOWS THAT SHOES SEND WOMEN'S HEART RATES SOARING


According to a survey by Saga, a good pair of heels can


send a lady's heart rate soaring to 120 beats per minute. Saga asked 4,500 women who are over 50 how often they wear high heels. We found that 72% of them wear high heels more than once a week. A further 30% get out their heels for special occasions.


MOST OLDER WOMEN ARE STILL WEARING HIGH HEELS The over 50s are smitten with their stilettos. Slipping into


N


early half of women have twisted their ankle because of their footwear and two thirds admit to wearing shoes that have caused them injury. The top injuries caused by shoes were broken ankles, twisted knees, infected blisters, bunions and torn tendons,


according to a new survey from Hotter Shoes. The study into 3,000 women’s footwear choices was conducted by


women’s footwear maker Hotter Shoes, one of the UK’s biggest shoe manufacturers, who is looking in to what motivates women to buy certain shoes.


Lisa McCarten of Hotter Comfort Concept Shoes, said: “As a comfort


shoe maker we were amazed to discover the pain and discomfort that women were prepared to endure for a pair of killer heels or an ill-fitting impulse sale bargain. We have championed the cause of comfortable shoes for over fifty years; today’s active woman needs to be able to be on her feet for work, family and her own social life, looking good and feeling fabulous.


“Nothing can ruin a day more than sore and tired feet, every person


in our design and technical team works hard to ensure that our shoes are stylish and comfortable. We craft our shoes to ensure feet are cradled in comfort and we’re delighted to think that we have liberated women’s feet from the burden of tight fitting shoes that rub and hurt.”


sensible shoes once a lady reaches a certain age is not an option these days. Almost three quarters of women over 50 are still happily wearing high heels. That's according to a survey from Saga. Commenting on the research Emma Soames of Saga says: “High heels do more for a woman's figure than any corsetry ever could, and women don't want to lose their femininity. I was rather surprised at just how prevalent the wearing of heels is. It gives women confidence.


“Our parents' generation sank into flat shoes much earlier


on and maybe didn't have so many creative high heels in their wardrobes. A pair of heels really does transform an outfit and really transforms a woman's sense of herself.”


STILETTO SUSPENDERS The innovative stumble-free stiletto suspenders are


designed to keep shoes from slipping off the wearer’s feet. The cheekily named St-Walkers is pronounced as Street Walkers. St-Walkers also aid in the alleviation of foot complaints most women suffer due to wearing loose fitting stiletto heels.


They were invented and patented by a Canadian bridal


wear designer Paul Milana to solve what he called the “Cinderella Syndrome”, a common complaint of stiletto wearers. The stumble-free stiletto suspenders may be practical, but they are also prettily decorated with Swarvoski crystals and bows. RRP £4.95 - £5.95; trade on a sliding scale from £3.50/pr.


MAY 2011 • FOOTWEAR TODAY


• 21


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40