LOGISTICS People Power
Market knowledge and the partnership approach are as important as the latest technology for a reliable supply chain
delivery to customers. However, for Alistair Bramwell at Bramwell International, the UK distributor for, amongst others, Meindl walking and trekking boots, a logistics company’s expert knowledge and long-term relationships are just as important, especially for small and medium-sized companies. “We have been using DSV Solutions at
A
Thrapston for 17 years despite several changes of parent company in that time, because they understand the needs of our business,” he explains. “IT systems are important and, in fact, we
are upgrading at the moment so that our ERP system and DSV’s WMS (warehouse management system) can interface more easily and provide us with real-time stock visibility at all times. “But, having people who understand how
our industry and our business works, is what ensures our goods are delivered on time, every time, to our customers.” Mr Bramwell says the fact that he has had
the same account manager for the whole 17 years has provided a stability and expertise that is unusual in these changing times. “It is very beneficial to both sides and gives
an excellent level of trust. They will always go outside the delivery norm or beyond the standard cut-off time to ensure we can deliver
ll too often these days, the benefits of technology and the latest software systems are promoted as the only option to ensure reliable and efficient
Derek Gibson, Director
, DSV Solutions UK Ltd
what we have promised. An automated system cannot do that – and certainly cannot help us anticipate any potential problems in the same way an experienced account manager can. ” DSV provides storage, order fulfilment and
delivery throughout the UK and Ireland to independent and multiple outdoor retailers for Bramwell International. Most items are multiple pair type picking, with next day or three day delivery services. Derek Gibson, Director, DSV Solutions UK
Ltd, has been working in the Thrapston warehouse since it started as part of a footwear importing group, which then branched out to offer warehousing and distribution services to other customers. After a few different ownership permutations, it was bought by ABX Logistics in 2000, which was, in turn, acquired by DSV in 2008. DSV Solutions is part of the global DSV
Group which also has Road and Air & Sea divisions, employing more than 21,000 people in over 60 countries.
26 • FOOTWEAR TODAY
• MAY 2011
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