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Merseyside-based conveyor manufacturer Sovex Ltd has secured a new deal to distribute its products into the Asia-Pacific markets.


Eastern promise


T


he agreement between Sovex and the MAE Models group gives the Malaysian material handling specialist sole rights for the distribution of Sovex’s range of vehicle loading conveyors into China, Southeast Asia and Australasia.


Sovex operations director, Malcolm Dooley, is excited about the new deal: “Following several successful contracts into China, the Asian and Australasian markets are areas which we have been keen to focus on for some time now. There are established links for products coming out of China into Europe, but not enough trade flows in the other direction.


“Asian customers are keen to see quality products being imported from the UK, and we are confident that our new agreement with MAE will see great success for both companies.” BK Ong, managing director at MAE Malaysia, agrees with Malcolm: “We are certain that our expertise in these markets, combined with the excellent


range of static and mobile boom conveyors from Sovex, will allow us to provide our customers with quality products at the right price.” MAE will also be using its 80,000m2 facility and 300 staff – based in Batu Pahat, Malaysia – to add additional value to the deal. Some final assembly will be completed there, and the dedicated R&D department at MAE will help to continue Sovex’s tradition of offering bespoke products to suit customers’ requirements. BK has more details: “One of the main reasons we were keen to work with Sovex was their customer- focussed approach. We work closely with Malcolm on all projects, both for UK and Asia, and he has shown us that they are always open to changing their standard specifications to ensure that the solution they provide matches the customer’s individual requirements. We look forward to being a part of this approach, and bringing it to new markets.” ●


www.sovexsystems.com factfile...


Lighting the way Fulfilling its reputation for customer-led innovation, Sovex has redesigned the front end of its range of telescopic boom conveyors to offer the option of increased lighting.


The new Nautilus lighting system incorporates several improvements into one optional extra, as engineering manager Gary Powell explains: “Our sales team came to me requesting increased lighting coverage when the boom is extended into vehicles. We have added auxiliary lights to the side of the boom, as well as making the whole lighting circuit automatic – if the boom is extended, the lights are on. We also swapped all of the old halogen lights for LED items to offer increased energy efficiency and lower running costs. In all, customer testing has shown that the new design offers an increase in illumination of around 250%”. Sovex’s Steve Nuttall explains the motivation behind the design: “We pride ourselves on listening to our customers and adapting; this new design typifies this approach. The old-fashioned boom lighting was always enough to ensure that our customers’ H&S obligations were being met, but they asked us for more. I think we have exceeded expectation, and the Nautilus system has shown a lowering of running costs, decrease in sick days and – most beneficially – a real reduction in packages going missing from the back of trailers”. So what’s next for the design team? Gary explains: “We have to be pretty flexible, really. We’ve got a list of new features to develop, but we’re always open to new requests from customers. We often put these to the front of the queue – if there’s a demand for it, we’ll find out whether it can be done!” ●


www.PressOnShD.com May 2011 ShD 27


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