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handling front cover story l


Briggs Equipment UK Ltd is one of the real success stories in the UK MHE industry. From its creation in 2006, it has turned a business that was losing £10m per year into a financial success story, trading profitably, generating cash and retaining customers. What has been the secret of this success in the face of a changing market and the worst recession in half a century?


Stand-out success T


he Briggs business model is based around its people: the right people working on the right tasks for the right result. This principle extends


throughout the business and one of the key points is the skills of the people in the business. Technology is advancing at an ever-faster pace with new solutions to old problems, especially true at the sharp end of the


Below:


Briggs Equipment is the main dealer in Great Britain for Yale Materials Handling products.


Right:


Speedshield encourages best- practice driver behaviour by


enforcing a tailored HSE checklist on start-up.


business with the Engineering team. With over 350 engineers nationwide, a Briggs engineer is never more than three hours away from an emergency call by a customer. Not only is this a great reassurance to the customer, it is backed up by a guarantee if it is not met.


Once on site, the skills of the engineer come to the fore and these are kept up to date thanks to constant investment in training by Briggs’ in- house training team. From the latest HSE legislation to routine FLT license renewals to new product training, every engineer knows that they have the training and skills to meet and beat the challenges they face day-to-day. The other key ‘people’ are, of course, the customers. The Briggs approach is to develop a relationship for long-term, mutual benefit. This can only be achieved by having a deep and intimate understanding of the customer and their business. Every customer has a unique business and deserves a unique solution to best suit that need. This is the Briggs benefit of understanding and minimising the lifetime cost of a solution with the maximum productivity for the customer.


To quote Richard Leese, Redditch site manager for Pilkington


Automotive, “We were really impressed by the relationship-based approach and the time Briggs invested in ensuring they put together a solution that was truly fit for purpose.” Ask yourself, if my supplier isn’t delivering me real savings on my MHE


12 ShD May 2011 www.PressOnShD.com


fleet, real value-added solutions, why am I talking to them?


This partnership approach with customers also extends to suppliers. Briggs Equipment is the main dealer in Great Britain for Yale Materials Handling products with a comprehensive range: from manual pallet trucks to high-load counterbalance to a full warehouse range including market leading VNA trucks. Integrating this all-inclusive range from a global manufacturer with the local service from Briggs engineering team gives customers an optimal result.


Throughout the recent recession Briggs customers have benefitted from this approach. To quote Richard Close, CEO of Briggs Equipment, “We are dedicated to driving bottom-line efficiencies within our customers’ businesses. Today’s survival is tomorrow’s growth and we are laying the foundation for both.”


Best practice with Speedshield Investment also plays an important part of success. Recently Travis Perkins,


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