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CONTENTS


FROM THE EDITOR Tidings of comfort


“ O


h to be in England now that April’s here.” This country has changed a good deal since Browning wrote 'Home Thoughts from Abroad'. Back from the major shoe Autumn/Winter 2011 shows, it certainly feels good to be


home in Kent, “While the chaffinch sings on the orchard bough”, and nothing is better than a sunny April morning! The season has been hectic, with exhibitor numbers up at


Pure London and Moda. Attendance was also strong at the larger European shoe events, which reported busy shows, but overall visitor numbers were down on the previous season’s registrations.


In this edition, we report back from the shows, including Moda


and GDS, plus a fascinating Trends Forecast from the style gurus at GDS for the Autumn/Winter 2011/12 season. If you’re looking for Comfort Footwear for your lady customers for next winter, check out our Editor’s Choice page 14 for the cream of the crop for Autumn/Winter 2011/12, selected especially for you by yours truly. At a time when retailers are increasingly under pressure to


persuade the public to part with their declining amounts of disposable income the decisions as to what products should be stocked, and, just how much space they should be allocated in store is a crucial one. In this edition we look set out a compelling case for giving “below the ankle” items, so often completely ignored, some serious consideration. At the last count the worldwide market value of this sector


was $1 billion! With the phenomenal worldwide success of just one product, Yaktrax, this winter, this figure is unlikely to have diminished. We also bring news of a revolutionary eco-friendly weather-proofing technique for your customer’s shoes. No need for aerosol sprays or worrying about breathing in the fumes, the IMBOX is an environmentally friendly and people friendly machine (see page 8). Finally, our delectable footwear reporter Dawn Smith, test


drives two designs from the Joya range of feel-good footwear. They’re a joy to wear, and great for your foot health too, writes Dawn in her Tidings of Comfort and Joya!. Karl Müller Jr, the son and namesake of the inventor of MBT


(Masai Barefoot Technology) Karl Müller, was the test driver for his father's shoes as a child but always wanted to develop his own footwear. After founding two successful fashion labels, Mymui and Royal Sunday, Karl launched the Joya brand, setting out to create the softest shoe in the world. And, as far as Dawn’s feet are concerned, he's done the business. Read more on page 16. Enjoy! Next month, we’re testing Festival Wellies, a category that is


enjoying a boom in sales. Meanwhile, I’m intending to put my feet up for a while, along with a few other folk from the footwear trade, no doubt!


Happy Easter everyone! Best regards, Cheryl


Tel. 0044(0)1622 862962 Email: cheryltayloreditor@googlemail.com 4


10 12 14 16 18 20 22 24 26 28


NEWS MISFIT AGENT PROVOCATEUR EDITOR’S CHOICE - LADIES’ COMFORT BOOTS FOOTWEAR FOCUS BELOW THE ANKLE COVER STORY KENSINGTON REVIEW POP UP SHOPS GDS REVIEW/GDS FASHION TRENDS TALKING SHOP


FRONT COVER: AETREX The Aetrex mission is to create the


healthiest shoes on the market today with fashion, function and quality at the forefront. Aetrex designs and


manufactures casual, dress, sandal,


athletic and therapeutic footwear for men and women


Visit www.aetrex.com Inside this issue: • Below the Ankle • Kensington and GDS Reviews • Footwear Focus on Joya • Ladies Boots www.footweartoday.co.uk APRIL 2011


EDITOR Cheryl Taylor: cheryltayloreditor@googlemail.com CONTRIBUTING EDITOR Adam Bernstein FEATURE WRITERS: Henry Harington Dawn Smith Vicky Kember Joe Maggio


JOURNAL MANAGER John Andrews: 01622 699135 jandrews@datateam.co.uk ADVERTISEMENT MANAGER Sue Wiseman: 01622 699185 swiseman@datateam.co.uk DESIGNER Siobhan Nolan and Steve Parks ADMINISTRATION Ellie Inchmore PUBLISHING DIRECTOR Paul Ryder: pryder@datateam.co.uk


Media Partner of the STAG Buying Group


Published by: Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646 email: footwear@datateam.co.uk website: www.datateam.co.uk


ISSN 1475 8601


The Publishers cannot accept responsibility for any discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.


IFRA, BFA and Society of Shoe Fitters all support Footwear Today as a valuable forum for the footwear industry, helping to promote trade and keeping retailers informed about the latest products and developments.


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APRIL 2011 • FOOTWEAR TODAY


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