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What the exhibitors had to say: “Over the first two days at the Kensington Shoe Event Geox had


an excellent show and the quality of the clients attending was the usual high standard. “ We continue to grow our business with clients that started


working with us at the same show last year, whilst we opened with several new clients from all over the UK. The feedback we were receiving from clients over the last two days for the Spring/Summer collections now in stores was fantastic after a sunny weekend, and the availability of stock in Italy has allowed customers to follow early trends and repeat before our National marketing campaign launches at the end of this month.” James Mountfield, Geox Sales Manager North and Scotland.


“The Westbury is an excellent location for appointments with While Geox continue to take the world by storm with their exclusive


"breathing soles" technology to give flats a whole new appeal. At the Kensington Shoe Event Geox launched the new fashion collection presented during Milan Fashion Week. This collection uses Geox’s Leather Patent previously seen only in the men’s collection and offers the solution to the problem of leather soles absorbing water. The collection features its Patented water-resistant leather soles coloured in red, offering a range of everyday court shoes and kitten heels, internal and external platform shoes, ankle boots and over-the-knee luxury nappa leather boots.


For men, women and children this season Geox launched another new


technology Amphibiox, and the ladies fashion boots completely waterproof and breathable using this technology were spot-on trend for the season and competitively priced at £53.05, so had proved a big hit with all the clients from fashion boutiques to mainstream footwear stores.


my customers and I found the visitors attending the show were very positive about placing their winter orders. It is quite apparent that sales in the shops have just started to edge upwards for a tough winter.”


Chris Dagless, Footwear agent, Sachelle Couture, Olga Berg, Itsome and Vanilla Moon.


“As a relatively new brand to the UK, we found the show


important as we were able to introduce our collections to potential new accounts as well as our existing customers. Speaking to some other exhibitors, footfall seemed to be lower than last season, but those retailers and buyers who did visit were there with the intention of buying and not mainly just to look. We commenced trading with several businesses and will certainly be there next time.” Alex Thomson, Bench Grade Brands Ltd.


The mood at the Kensington show was cautiously optimistic, but clearly in line with all the other the major trade fairs so far this year, attendances seemed to be slightly lower. However, during the 3 days, the fair was sporadically busy, particularly on the 2nd day. “Although this time we did not open many new accounts, we are still satisfied with how the Kensington show panned out. Charlie Nicole, UK agent, Alberto Zago + Manila


"The UK continues to be a growing market for Peter Kaiser...


Showing the new season’s collection at the Kensington Shoe Event is important for PK, said Rolf Buhr, PK’s UK Chief Executive. "Although the number of visitors attending the show were down, orders placed for the *New* Autumn/Winter 2011/2012 collection created by Silvia Klemens, PK’s New Product Manager, confirmed that the demand for Peter Kaiser footwear remains strong in the UK. Their *New* Studio Collection designed in collaboration with fashion designer Dawid Tomaszewski, which made its debut in Milan at Micam ShoEvent and in Düsseldorf at GDS was on show. Rolf Buhr, PK UK Chief Executive


www.thekensingtonshoeevent.com


APRIL 2011 • FOOTWEAR TODAY


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