Park People
www.parkworld-online.com
anywhere. As Xavier highlighted, education is very important in Japan and they came up with this idea where if kids go to university they might be able to earn higher dollars (‘kidZos’) for the work they do. That’s a brilliant idea that has been rolled out to some of the other KidZanias around the world.
How will you adapt the KidZania concept to the US? CD – I think the opportunity to bring this to the US is incredibly exciting. There really is nothing like this in the States and every person that I have spoken to,
KidZania
the concept KidZania is place where children – or “kidizens” – drive the buses, work in the bank, write the local newspaper and live out their dreams as they take on adult roles in a world created just for them. Up to 60 different establishments and professions are featured in each KidZania location.
The city also features its economy, with “KidZos” used to pay for goods and services, as well as real world brands thanks to the commercial partnerships that form a key part of the KidZania business model. Existing KidZania attractions can be found in the following cities, usually in shopping malls:
•Mexico City, Mexico •Monterrey, Mexico •Tokyo, Japan •Osaka, Japan •Seoul, South Korea •Jakarta, Indonesia
•Dubai, United Arab Emirates •Lisbon, Portugal
Getting the groceries in at KidZania Dubai
New openings are planned for 2011/12 in: •Sao Paulo, Brazil •Santiago, Chile •Mumbai, India •Bangkok, Thailand •Kuala Lumpur, Malaysia •Shanghai, China
Additional expansion is planned into Turkey, Egypt, Saudi Arabia, Kuwait and the US, with several other countries under consideration. In particular, North America is identified as a major growth area and here, as in Mexico, all outlets will be company-owned rather than franchised operations. In addition to Cammie Dunaway's role as US president and chief global marketing officer, three news appointments have been made in recent weeks at KidZania's Silicon Valley office in California. Jason Hovey will act as general manager for interactive, Tom Delaney is general manager for merchandising, while J Andreas Hjelming serves as chief technology officer.
www.kidzania.com
NEW THRILL RIDE FOR 2011 XLR8
High speed experience, extreme
acceleration and deceleration,
16 passengers, one semi-trailer, 1.5 hours set-up.
INVERSION
ANOTHER SUCCESSFUL KMG THRILL RIDE! Revolving seats, 24 meters height, 12 persons. one semi-trailer, 4 hours set-up
“Mission Space” (80 mtrs. high) will have it’s premiere at the Rotterdam Fair!
KMG Europe BV Parallelweg 35-7161 AE Neede Tel: +31-545 294 545 Fax: +31-545 291 306 E-mail:
sales@kmg.nl www.kmg.nl APRIL 2011 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44