Editor’s Comment
It is becoming increasingly difficult to stay competitive on price alone. Fuel costs continue to rise and this is having a
knock on effect on the price of
everything. So, if we can’t compete on price, how do you ensure you are in with a chance of winning the business that is out there?
For a start - you can ensure that your name is seen in trade publications. Advertising and editorial are both effective ways of bringing your brand to the forefront of our readers’ minds. It also lets your potential customers know what you are doing for their rivals. I have had many a story start by recognising that a contract was won after a potential customer read an article in Solids and Bulk Handling. Showing that you are a solutions provider is certainly going to put you on a short list. You can also offer added value. An extended service warranty or a free assessment of your customer’s needs. Maybe you are already offering added value, but you are forgetting to shout about it. Well, now is the time to do so! If you have an interesting story to tell, but are not quite sure how to start - please drop me a line. I look forward to hearing from you! Kelly Rose, Editor
kellyrose@quartzltd.com
News Academy’s Royal visit
The £22 million JCB Academy was officially opened by Their Royal Highnesses The Prince of Wales and The Duchess of Cornwall on the 18 February. The Royal couple visited the facility in Mill Street, Rocester where they met staff, students and supporters who have contributed to the success of The Academy.
The Prince of Wales, accompanied by JCB Chairman Sir Anthony Bamford and JCB Academy principal Jim Wade was given an insight into the hi-tech resources available to the 170 Year 10 and Sixth Form students. During the visit he was presented with a memory stick which students had designed and manufactured and engraved with the initials ‘HRH’.
He was also given an insight into The JCB Academy’s strong focus on energy efficiency and saw first-hand an Archimedes Screw which has been installed and which generates around 80 per cent of the power for the site. It was a particularly special day for the newly- formed ‘15 (The JCB Academy) Squadron Air Training Corps’ who fell in for a Royal inspection by The Prince of Wales. The Duchess of Cornwall meanwhile took time out to meet community groups linked to The JCB Academy and the building where it is housed. Pupils from Dove First School, Rocester, performed a dance routine for the Royal visitor before she went on to meet Rocester residents who have a connection with the building, a Grade II Arkwright Mill which ceased being a working cotton mill in 1990. The Royal couple later unveiled a plaque to mark the official opening of The Academy before he was presented with a scale model of an Archimedes Screw by Head Boy Aiden Rogers, 17, of Littleover, Derby and The Duchess of Cornwall was presented with a posy of flowers by Head Girl Holly Broadhurst, 17, of Bradnop Nr Leek.
In a speech at the opening ceremony Sir Anthony Bamford said: “Our hope is that the engineers and business leaders of the future - that our country so desperately needs to rebalance our economy - will pass through the doors of this historic building. As a nation that seems to have fallen out of love with manufacturing, I look upon The JCB Academy as a rebirth – or at least the beginnings of a rebirth - in technical education.”
Rugged
Versatile
Gentle
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