Building a Benefits Program Designed to Differentiate a Company and Attract Top Talent Although the market can still be characterized as an employer’s market, this will begin to shift back to an employee-driven environment, where top talent will be in high demand and short supply. When this happens, and it will, a company’s ability to demonstrate value and goodwill to its workers by offering a benefits package unmatched by competitors will mean the difference in high or low retention rates. Health care reform will have an impact. With the establishment of minimum benefits standards and the option to move from employer plans to exchange plans, major medical coverage will likely become more homogenous than it is today. This will make employer supplemental insurance policies and ancillary benefits offerings a greater differentiator than ever before in the battle to attract a talented workforce. With one quarter of 2011 already behind us and continued uncertainty in the economy and the health care landscape, it is important for businesses to remain mindful of the benefits issues that are affecting employees. Simply put, employers who can demystify health care reform, educate and engage employees about their options, and provide more opportunities for workers to apply for the right amount and type of coverage to meet their needs, the more likely their workers will be protected, healthier and perhaps, more productive and loyal.
Michael Naumann, market vice president of Broker
and Market Development at Aflac, is responsible for developing and implementing sales strategies to support Aflac’s field force in acquiring new accounts through relationships developed with national brokers, achieving targeted sales volume, maximizing market potential, and helping design and implement marketing and sales strategies for Aflac products. Before joining Aflac in December 2008, Mr. Naumann was national sales director, group division, for Guarantee Trust Life Insurance Company in Glenview, IL. Previously, he also served as vice president of sales for National Benefit Consultants in Milwaukee, Wis. Prior to that position, he was sales manager for Bay Alarm Company in California, where he had earlier served as a police officer for the Oakland Police department. Mr. Naumann is a veteran of the U.S. Coast Guard Reserve. He holds a Bachelor of Science degree in business from Marquette University in Milwaukee, Wis. Mr. Naumann is a member of the National Association of Health Underwriters and Council of Insurance Advisors and Brokers.
Contact Michael Naumann via email at mnaumann@
aflac.com or call (706) 505-7297 to learn more about Aflac.
REFERENCES:
1“2011 Aflac WorkForces Report,” a study conducted by Harris Interactive for Aflac, September 2010. 2“Emerging Health Trends 2010: The Road Ahead,” a survey by Hewitt Associates, August 2010. 3“Trends in Life Insurance Ownership,” a study by LIMRA, August 2010.
18 CA Employer March 2011
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