WBP NEWS
The latest news from ACI’s World Business Partners
Airbiz Contact: Greg Fordham Address: Unit 12, 71 Victoria Crescent, Abbotsford 3067, Melbourne, Victoria, Australia +61 3 9417 4733
Tel:
Email: Web:
gfordham@airbiz.aero www.airbiz.aero
Mirror, mirror on the wall Clear Channel Airports (CCA) in a partnership with 3D signage developer Mirrus, is installing 150, 40”
digital advertising mirror displays in restrooms throughout Chicago O’ Hare International Airport, as part of a national experiment in mirror advertising. The displays can produce high-defi nition (HD) video and still images and allow brands to interact with
audiences, including displaying consumer offers, contests, and other programmes – they even include a sensor to measure the number of people who engage with each mirror and for how long they stay. “Our company is built on the foundation of developing and implementing technology solutions that
allow industry leading brands to effectively communicate with their consumers, so it was critical that we also involved an industry leader in the brand strategy and measurement space,” said Brian Reid, president and founder of Mirrus.
Sitting pretty
Arconas has teamed up with wireless solutions provider Powermat, to create an airport seat that allows passengers to recharge their electrical items through wireless points. Unveiled at the recent Consumer Electronics Show (CES) in Las Vegas, the new seats feature pads for
electrical items to be charged while passengers wait for their fl ight. Arconas now plans to introduce them in airport seating and in airport lounges. “Our airport seating is designed to enhance the air traveller’s experience with as many value added
customer amenities as possible,” said Pablo Reich, executive vice president of Arconas. “The ability to wirelessly charge their devices at the airport will improve the entire travel experience for so
many. When airports combine Powermat Wireless Charging with our already successful inPower Flex modules, they can offer air travellers all possible charging solutions from the comfort of a seat,” he added.
Bottoms up Pernod Ricard has launched a limited edition whiskey that will be sold at only two locations: Dublin’s
newly opened Terminal 2 and The Celtic Whiskey Shop on Dublin’s Dawson Street. Only 200 bottles of the Midleton Single Pot Still Irish whiskey will be sold at The Irish Whiskey
Collection store at Dublin Terminal 2, with each retailing at €260. “We are delighted to offer this new limited edition as an exclusive to The Irish Whiskey Collection at
Dublin’s T2 and are confi dent connoisseurs will enjoy this special cask-strength whiskey. Only 200 bottles have been produced and each bottle is individually numbered, making it a highly collectible edition,” said Michael Cunningham, senior regional manager travel retail for Pernod Ricard.
AIRPORT WORLD/FEBRUARY-MARCH 2011 73
Airbiz is an independent international specialist aviation consultancy. Its clients include airport owners, operators, investors, airlines, government agencies and other aviation stakeholders. With 30 years experience, Airbiz has successfully completed 2,000 projects and studies in 43 countries, in fi ve continents. The aviation and airport businesses are dynamic and Airbiz is constantly addressing new challenges.
3Sixty Contact: Mark Scourse Address: 3Sixty Internet Ltd, 66 Queens Road, Clifton, Bristol, BS8 1QU, UK +44 (0)117 907 7360
mark@3sixty.co.uk www.3sixty.co.uk
Tel:
Email: Web:
3Sixty is an airport digital marketing consultancy. We advise airports on how to develop their online infrastructure to generate revenue, provide passenger information and build passenger loyalty. Our experience in airport marketing has been built over six years with a rapidly growing client base.
Maccorp Exact Change Contact: Gonzalo Rodríguez Castellón Address: C/ Orense, 6 8º B5, 28020, Madrid, Spain
Tel: + 34 91 556 20 45 Email: Web:
grc_exact@hotmail.com www.exact-transfer.com
Maccorp offers foreign exchange, tax refund and international money transfer services at three Spanish airports: Alicante, Madrid-Barajas (terminals 1, 2 and 3) and Malaga. They are committed to providing the best customer service and the widest range of foreign currencies possible.
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