Campaign of the Year
COMET – COME AND PLAY Developed by Absolute Sync, the Come and Play campaign did an excellent job of showcasing Comet’s consumer electronics portfolio as well as introducing the element of fun to technology sales. The ads showed Comet employees demonstrating new products with visually exciting results.
MICROSOFT – WINDOWS 7 PHONE LAUNCH
Much of this campaign centred around the new time saving features of the operating system, which was masterfully covered in the ‘Really?’ ad campaign. The advertisements featured people tripping on stairs, ignoring spouses and dropping phones in to urinals, topped off with the tagline ‘It’s time for a phone that saves us from our phone’.
INTEL – SPONSORS OF TOMORROW The Sponsors of Tomorrow campaign highlighted the role that Intel has played in the current generation of technology, as well as setting the scene for the future. The ads featured things like a ‘rockstar welcome’ for USB inventor Ajay Bhatt, an emotionally sensitive robot and a processor that’s too small to see.
INGRAM MICRO – INGRAM MICRO SHOWCASE Taking place at the London Film Museum, along with a variety of private briefings conducted in private pods on the London Eye, the Ingram Micro Showcase brought a range of resellers and retailers together to discuss business, attend seminars, and of course, be recognised at its dedicated awards.
ACTIVISION – CALL OF DUTY: BLACK OPS
Running with the tagline ‘There’s a soldier in all of us’, the Black Ops advertising campaign made a clever play on the open nature of online gaming. The ad shows cooks, office clerks, doctors and builders involved in a heavy fire fight, as well as featuring cameos from Jimmy Kimmel and Kobe Bryant.
TREND MICRO – TITANIUM Highlighting the smaller footprint, ease of use and low resource usage of Titanium, Trend Micro created a multi-platform campaign to highlight the benefits of its cloud-based security solution.
Grand Prix
The Microsoft UK team pick up the Grand Prix award at 2010's event.
Nothing will be revealed about the Grand Prix until the big night itself. It takes an overall view, choosing the company considered to have contributed most to the marketplace over the last 12 months, not only in terms of commercial success, but also in terms of innovation and energy.
The Grand Prix award is decided upon by the PCR team, with the winner coming from from any of the award categories. It means that the smallest UK independent retailer or reseller has the same opportunity to win as one of the world’s leading vendor brands.
20 PCR AWARDS 2011
www.pcr-online.biz
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