phc february 2011
www.phcnews.com
HYDRONICS
When a customer realizes that (and it's always true), they'll agree with the Quiet May customer. You're deluded if you think you can't afford it. You're already paying for it by sending the money to the fuel company. Get it? From there, they show a picture of
| HEATING HELP | CONTINUED FROMPAGE 42 Quiet May homes don't have to be
repainted so often. Quiet May homes don't have to be redecorated so often. Quiet May heat is clean heat. Quiet May cellars are clean cellars. Quiet May homes are clean homes. Y
ou'll have plenty of time to relax,
a woman who looks just like Miss Crabtree in the Little Rascals. They speak to her directly because she was in charge of keeping the home fires burning. It isn't very pleasant, is it, to have
everything spick and span, then have to run down the cellar to give "old- man furnace" a much-needed poke, only to return with coal-besmudged hands and a trail of cellar-soiled footprints. In "The Home of Heart's Desire,"
there's nothing like that to contend with! No coal or ash dust to seep up though the house. No coal dirt to ruin clothes, rugs, or drapes. No besmeared walls. No fire to build. No ashes to put out.
do a bit of shopping, read a book and romp with the kiddies. Getting up early in the morning to fire-up is now but reminiscent of other days. Up and down cellar steps throughout the day and dashing down the last thing at night to throw on the final quota is no longer in the scheme of things. Hours of unnecessary toil, together with the coal-consuming, ash-belching cellar demon, pass out the door when Quiet May comes in. See? It's all about her. The next page shows a picture of
Miss Crabtree holding a two-year old boy beside the thermostat. The kid is touching the thermostat. Imagine the appeal of that in those days: So simple a child can do it. And notice how we come full circle to the now-
HYDRONIC PRODUCTS freewatt®
plus hydronic home heating system
freewatt plus, an alternative energy system that produces heat and provides backup power, is now available in a hydronic version. freewatt plus is the second- generation micro- combined heat and power (microCHP) system that produces heat and electricity for a home, and provides back-up power in the event a home loses power. freewatt plus not only provides heat and electricity for your home, but it also can bring up to 1,800 watts of backup power to a home in case of a power failure. If the next winter storm knocks out power in your neighborhood, the freewatt plus generator kicks in and your lights stay on, your home stays warm and your food stays cold.
ECR INTERNATIONAL e Circle 48 on reader reply
healthy children. You can't put a price on that, can you? This was marketing at its best, and
this is what made our industry great. Quiet May shouts at us from over the decades and asks why we don't make our case on benefits, as they once did. That's what people want to hear. What's in it for them? We stopped telling the customer-
focused story in favor of babbling technical mumbo jumbo and talking price, and all because we've come to believe that people today are somehow different because we're in a recession. And yet, the May Oil Burner Company was able to sell the benefits of their burner during the depths of the Great Depression. We need to think better. I open my Newsdayand see a full-
page ad from a major oil company here on Long Island. It shows me a photo of an oil burner and it tells me that they have the “Guaranteed Lowest Prices!” And nothing more. We have truly lost our way.;
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TempTracker Mod+™ HYBRID Controller
The Hybrid Systems concept affords more opportunities to stay within budget guidelines, while maintaining the total benefits of the condensing design. For new and replacement installations as well as additions and retrofits, TempTracker Mod+ Hybrid Control is capable of integrating all Raypak and most other major boiler platforms. There can be a mix of stage-fire and modulation, condensing and non-condensing, all with the new optional BACnet®
BMS link.
RAYPAK e Circle 49 on reader reply
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