Industry: Mountaineering/Climbing
more breathable and can that benefit be felt or can it be quantified? Is the fill warmer for less weight? Is the fabric more durable and how can that be measured?,” he says.
Flanagan adds: “Consumers will demand these products to be durable, functional and offer value for money.”
Jones says that retailers and brands will need to take the initiative to seize opportunities in the market.
“Consumer demand will be driven largely by well-promoted and clearly displayed, endorsed products,” says Jones. “It is crucial that technical products are understood and explained by well trained, knowledgeable staff.”
Padgett says: “Retailers need to keep a close eye on their stock to ensure they don’t miss out on sales, while consumers want choice. They also need a knowledgeable and passionate sales force that will help make securing sales easier.” For Flanagan, the retailers’ responsibility goes further than just capturing sales. He says: “Retails need to be safety conscious and be aware of selling quality products that are fit for purpose. Climbers and mountaineers are sometimes in life threatening situations and they need to depend on trustworthy gear that functions in all conditions.”
For many though, price will continue to be a deciding factor for the mountaineering and
climbing sectors, as it will across all product categories. Flanagan says:
“Lower prices points will drive consumer demand, while cheaper adventure holidays will grow the market.”
Bramwell says:
“Consumer demand will focus on getting the specific fit for a
product. And as the economic situation
stabilises value for money will become more important, so even if a boot is £180 it will be the quality and durability that will count, putting a true value on the ‘pence per mile’.”
Padgett says: “Value will remain a key concern. With increasing
manufacturing costs and fluctuating
exchange rates driving up the cost of products, consumers are looking to maximise the value of their spend.
“They also need to receive good service, whether that is through a clear, navigable and informative website and prompt delivery from an internet operation or excellent face-to-face information during a
boot fitting in a bricks and mortar operation.” Padgett remains confident of the value in the mountaineering and climbing markets though, saying: “There has been a big increase in the climbing gym market, and the rising number of climbing and bouldering walls has brought new customers into the field.
“Consumers are able to find out much more information on the internet these days too, which means they are more inclined to buy products and to go out and use them.
“Providing the product’s right for them, consumers will be inclined to buy.”
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