G2E PREVIEW
Boosting gaming experiences with new touch screen implementations
Paolo Pedrazzoli, 3M Marketing Manager EMEA, explains how their products can increase value by a greater gaming experience for the player
S
ome interesting trends have emerged within the European gaming market throughout 2010. The introduction of the first video lottery terminal concept in Italy, for example, is not only a significant
milestone for this one country but for Europe as a whole. On the other hand, legislative restrictions in Eastern European territories have delayed technology advancements into the casino gaming environment and new development in general has been rather conservative. There is a still a huge demand for older slot machines as many gamers enjoy the experience of traditional mechanical spinning wheels and buttons. What’s needed is a breakthrough technology boost to revolutionise the market and provide new possibilities for equipment manufacturers, software developers, casino operators and end users.
Looking ahead to 2011, I see new and exciting
opportunities to provide a much broader gaming experience, as long as innovative technology is implemented and more global technology players like Perceptive Pixel and Bally Technologies move into this arena.
Bally’s decision to replace its traditional mechanical button deck with a new next-generation user interface was based on the outstanding surface durability and intelligent multi-touch capabilities of our multi-touch technology solution. 3M PCT enables 10-plus finger touch input with less than a six millisecond response time, enabling player- selectable configuration, game-synchronised touch features, and multi-touch, skills-based gaming. 3M PCT’s anti-stiction touch surface allows fingers to move smoothly across the screen and is built to withstand most of the rugged demands of everyday casino environments.
Bally’s innovative leadership in the gaming industry In October this year 3M announced an investment
in Perceptive Pixel Inc., developer of advanced multi- touch solutions, with the objective to help stimulate potential growth opportunities for the 3M Touch Systems business unit. Coupled with our industry- leading single-touch and multi-touch screen solutions, we believe collaborations such as this will help change the way users interact with a variety of technologies in the years to come.
Also, at G2E in Las Vegas this year, Bally
Technologies announced that it is using our multi- touch technology for its new ALPHA 2 Pro Series
42 JANUARY 2011
is well documented and the company’s decision to implement 3M PCT technology to power its revolutionary iDeck player interface is proof that multi- touch is becoming a reality. Moving into 2011 we can expect to see key European players developing similar multi-touch enabled products that seek to transform the gaming experience in their own unique way.
ICE 2011 will represent a springboard for this
development as 3M intends to showcase a range of multi-touch enabled interactive displays and table applications. Stand highlights will include a wall display of multiple multi-touch monitors running Perceptive Pixel software, a 32-inch multi-player card table and a slot machine featuring a 32-inch chassis multi-touch screen. Visitors should prepare to be amazed by the wider potential of integrated features on offer.
gaming cabinets. 3M Projective Capacitive Technology (3M PCT) was chosen for Bally’s new iDeck slot machine interface because of its rapid response to intuitive multi-finger gestures and its ability to withstand harsh environments. The iDeck provides gaming manufacturers with a development platform to create more immersive and engaging player experiences by using multiple touch points on the gaming machine button deck and synchronising with game play.
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