COVER STORY


Bally Technologies: Creating compelling innovations for customers


L


ast year Bally launched Cash Spin, one of the most unique and revolutionary games to make its way into the gaming scene. Cash Spin, with its U-Spin gesture-control play mechanic, enables players to interact with


the game directly by spinning a virtual wheel on a touch-enabled LCD display, offering a level of player interaction never before available on a slot machine.


Now, Bally has probably changed the way we look


at button decks forever, with its new iDeck. iDeck is a touch-screen button deck that replaces traditional button decks on slot machines and is designed to maximize player interaction. Basically, it’s a button less button deck! ology features three levels of interaction. In the first level, lines and credits change on the game cabinet with the installation or download of new game software; in the second level, players can interact with the iDeck to do things like spin wheels, choose symbols, or even personalize the language, text size, background color, and configuration of the deck to suit their preferences. In the third level, as immersion increases, players explore new dimensions in skill- based bonus games, mini-games, and virtual shooting with multi-touch capability.


“Our fully configurable, award-winning iDeck is


definitely a differentiator for us,” said Gavin Isaacs, Bally’s Chief Operating Officer. “We think it will revolutionize the industry. There’s simply nothing that closely resembles it.”


iDeck is offered in Bally’s new Pro Series cabinets – the Upright V22/22, Slant V22/26, and Stepper version, driven by the power of the new ALPHA 2 platform. The powerful new ALPHA 2 operating system enables new levels of interactivity, visual quality, and performance in game content, including features such as 3D graphics, spectacular animations, and streaming video on up to four monitors. Designed for easy serviceability and maximum player comfort, every feature of the Pro Series combines to create an unforgettable multimedia surround-sound play experience – increasing time on device to unprecedented levels. The Pro Series cabinets support downloadable content and are equipped for server-based gaming environments.


“These state-of-the-art cabinets, combined with


our new engine, the ALPHA 2 platform, will enable us to take our video product portfolio to the next level,” Isaacs said. “Both the aesthetic and engineering elements of these great cabinets will deliver a more impactful and entertaining gaming experience for the player.”


Among the newest games that stand out in these


cabinets that Bally will be offering in the upcoming months to European operators are Cash Wizard and Playboy Hot Zone.


Cash Wizard utilizes the power of Bally’s ALPHA 2 platform to its full extent. Players will delve into a rich and visually stunning world of magical potions and mysterious spells, artfully depicted with dazzling on-screen animations, special effects, sound, and music. This bonus-laden game captivates and delights players with three base-game bonuses and two “Wizard Bonus Bet” mystery bonuses. Players are glued to their seats as game play synchronized on the iDeck and two 22-inch, touch-enabled game screens fully immerse them in this upbeat and feature-rich gaming experience.


The Playboy Hot Zone video slot harkens back to


the Playboy of the 1950s and 1960s. Illustrated Playboy Playmates, wearing era-appropriate “bunny suits,” are animated over both of the 22-inch touch- enabled LCD displays for an incredible visual presentation and a more playful and fun approach to Playboy than Bally’s other titles in the series. An illustrated version of Playboy founder Hugh Hefner even appears in bonus celebrations. This game features Bally’s patented new Hot Zone Play Mechanic, in which a Hot Zone overlay appears on the reels during the base game and free games, and all symbols under the overlay become Wild. A free games feature adds to the excitement as three or more scattered Free Games symbols award the player eight, 10, or 20 free games.


Other exciting games coming to Europe are the striking Vegas Hits Road Trip and the unique Hot Pick. Bally’s Hot Pick is the follow-on title to Cash Spin featured on Bally’s imposing ALPHA Elite V32 cabinet with its 32-inch vertical touch-screen display. In Hot Pick, players get to choose their own volatility


28 JANUARY 2011


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