ICE PREVIEW


Astro celebrates 10 years A


Visit stand 3340 for a feast for the senses!


stro Corp celebrates its 10 year anniversary this month, bringing to a close an entire decade of exciting innovation in gaming.


The month-long celebrations have already begun with numerous congratulations and acknowledgments from the industry as people who have witnessed the fledgling company grow into a gaming giant pay tribute. An event is also being held at the company’s headquarters in Taipei and commemorations are set to climax with Astro unveiling its much anticipated new line up of games, content and product at the International Casino Expo. Next year’s event at Earls Court marks Astro’s


fourth consecutive year at the show which is renowned for attracting a worldwide audience. Keen to exploit this global opportunity, Astro will showcase its extensive range of gaming products and technology which has changed the development process beyond anyone’s expectations to the point now where game concepts created only in theory, are now an


actual reality. Chief Executive Simon Herbert explains: “During the time we have exhibited at ICE we’ve increased our presence and the show has become a key part of our marketing activity. This year has been very busy for Astro and our development team has created an impressive line-up of games, all destined for specific markets”. With over 34 games and a new large screen jackpot display, Astro’s presentation will be impressive, not only in scale but in breadth. In addition to a range of individual casino slots for international markets, there will also be an exciting range of multi-game VLT products, including several Comma 6b games for Italy. Centre stage will be occupied by the latest


releases of Astro’s multiplayer roulette and poker games which appeal to operators largely due to their small footprint, highly competitive pricing and smart technology. Simon Herbert elaborates: “Astro Corp’s


multiplayers deliver exceptional value. All employ ID technology for player recognition,


allowing players to make the same or similar bets simultaneously on the touchscreen layout without confusion. “In addition to the benefits derived by


operators who can identify the betting patterns of individual players, the players tell us that ID technology makes for a more complete player experience,” he explained. Astro roulette will be shown in a ten player configuration, along with automated wheel and inclusive winning number and game history displays. Astro poker will be presented in a six player configuration and feature six popular games; three with virtual dealer and three peer to peer. Astro Corp is something of a digital media star


and has developed a reputation for player-centric games featuring powerful graphics and displays. With new titles such as Strong man, Deep


Treasure, Underwater and Bomber Mania, stand 3340 promises to deliver a feast for the senses and the star looks set shine even brighter in its new decade.


GSA driving innovation – worldwide


Visit stand 3522 to witness the full impact of the Gaming Standards Association standards on the gaming floor


The Gaming Standards Association is Driving


Innovation in nearly every jurisdiction in the world, and at ICE 2011, GSA will be in stand #3522, discussing the benefits of standards to operators, regulators and suppliers.


At ICE, GSA’s spotlight will be on our many supplier members’ stands. At G2E, we got a preview of many of the exciting devices and systems that will be on display at ICE, and we are continually impressed by the level of innovation we see in applications powered by GSA standards. These creative inventions are driven by GSA standards and will chart the course for the industry over the next several years. As operators slowly bounce back from the recession, these new devices and systems are sure to play a vital role in attracting and retaining players.


In our stand, we will be discussing the technologies built on GSA standards and be working closely with operators and regulators from around the world, helping them to understand the benefits and value of implementing the GSA standards.


www.gamingstandards.com


38 JANUARY 2011


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