AYC office


Chrisitan Picard The Kronos 45


Changing the yacht-broker’s role in France Having listed a boat, AYC advertise it in various


Unlike yachtsmen throughout the rest of Europe, the French boat-buying public did not use yacht brokers to buy and sell before brokers such as Picard came along. They normally bought privately without using a broker. In creating AYC, Picard changed this attitude. His company worked to play a serious advisory role, which demanded a deep, practical knowledge of cruising boats, the ability to give technical advice, and an understanding of the real market value of the boats AYC was selling. The best way to acquire this was through the invaluable experience gained through time spent at sea.


different media: online, offline, in magazines and at boat shows. AYC take pride in the company’s international network of boatyards and brokerages, and promise to provide a client with a complete, objective report of a yacht’s condition before the client travels to see it. The company also manages all transactions to guarantee a successful sail.


Contact: Rue JY Cousteau, Centre Affaires Beaupuy, 85000 La Roche Sur Yon. Email: contact@ayc.fr Fax: +33 (0)2 5144 93 91; Tel: +33 (0)2 51 44 93 90


DECEMBER 2010 YACHTWORLD.COM 23


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