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ecobriefs


Toy Story Sustainable Toys are In


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With Walmart, the biggest toy seller, now stocking its store shelves with more toys made from natural or recycled mate- rials, industry analysts expect other big retailers to follow. Reyne Rice, a trend specialist for the Toy Industry Association, told Reuters that about 25 percent of retail buyers at last year’s Ameri- can International Toy Fair want- ed to see and consider more eco-friendly products. Thus, the Toy Fair earlier this year featured a green pavilion, exclusively showcasing such toys for the fi rst time.


It’s a step toward propel-


ling green toy sales toward an anticipated $1 billion market in the next fi ve years, represent- ing some 5 percent of overall toy sales. While sustainable toys tend to cost a bit more than tra- ditional ones, many are priced at less than $25 retail. Meanwhile, even though many major manu- facturers aren’t yet on board, several are making moves to green and reduce the amount of packaging they use.


Sustainable Lifestyles Study Ranks Greenest States


The National Marketing Institute’s in-depth query of 3,000 consumers from varied demographic groups in the 25 largest U.S. states (by population), reveals where demand is greatest for everything green. Lead- ing states, while not without fl aws, are known for pioneering new environmental policies, having avid enthusiasts of outdoor activi- ties and driving the market for green products. Research questions focused on the proportion of consumers who have purchased carbon offsets, organic foods, renewable power and hybrid vehicles and those who compost, reuse grocery bags and donate money to environmental groups. Based on the prevalence of these characteristics, the top 10 greenest


states are Washington, Colorado, Massachusetts, New York, California, Maryland, New Jersey, Minnesota, Michigan and Missouri. They are fol- lowed by Florida, Alabama, Wisconsin, Arizona and Texas.


I will honor Christmas in my heart, and


try to keep it all the year. ~ Charles Dickens


natural awakenings December 2010 11 850-476-3700


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