PRISM
Investing in business development
Offering a packed schedule of events including seminars, visits and round tables, prism is working to ensure the private print sector plays its role in growing the economy
hings are changing at prism. Chris Gothard has been appointed to the role of business development. Chris has already increased the visibility of the Association and is bringing new members on board. Chris is working with both existing and potential members gathering their views on what they want from their Association and explaining how they can gain even more benefits from membership. Chris’ background is in event management and provided invaluable insight into the Round Table Event for printers at the Holiday Inn at Camden Lock on 14 October. This was the second such event we have run and it proved extremely successful. Run under ‘Chatham House Rules’ (which mean there can be no attribution to any views expressed or identification of attendees to the public arena) there were many forceful opinions put forward by printers and service providers that attended.
T Cross trading
The conversation roamed over several different areas but the main topics were examining the strategies for increasing the bottom line. How understanding each
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other’s capabilities could lead to cross trading between providers. We discussed the effect of the internet and how analysing the performance of a website will improve its effectiveness. The conversation about the internet lead to attendees discussing the use of social media in developing a market presence.
The diversity of market sectors within those attending the Round Table was particularly interesting and stimulating. It is easy to become trapped in a narrow view on such a widely spread industry. One of the biggest dangers is to become a commodity where price is the main driver. With material costs rising and increased pressure on selling prices how much cheaper can you go? Is the expectation that print providers work with no margins? Without exception all the attendees wanted to repeat the exercise and we will. Business cards were exchanged and during the lunch break inter company arrangements were initiated. People who in their day-to-day work were in direct competition shared ideas and experiences.
In the next twelve months prism will be managing a busy schedule of events starting with the FESPA European
Congress in Brussels on 19 November which will deliver a series of high level, specific industry focussed sessions, providing critical information on vital issues, to inspire delegates to innovate their businesses in northwest Europe.
Business focussed topics A host of leading industry professionals have been invited to share their ideas and expertise on the challenges confronting the industry and opportunities as yet unexplored. The expert speakers will educate, encourage and stimulate delegates with a programme of business focussed topics designed to foster connections between all attendees.
Other events include; seminars on environmentally friendly substrates and drying/curing technologies; visits to European producers; fine art and photography: plus more round tables. Despite the difficult times ahead for the public sector and its suppliers, the private sector has to take up the slack and move forward. Your Association intends to be at the front of this resurgence, offering still more to its membership and the industry as a whole.
October/November 2010 l SCREEN PROCESS AND DIGITAL IMAGING 17
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