PROTECTING YOUR MARGINS


UNWELCOME DIVERSIONS


Diversion (also known as gray market, parallel distribution or parallel importation) is the trade of a genuinely branded product through channels of distribution that are unauthorised or unintended, and not supported by the original manufacturer or authorised distributors. Ross Bulla looks at how to deal with it.


www.worldipreview.com


World Intellectual Property Review November/December 2010


71


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