CONTENTS
44 IP Summit—Stefan Krawczyk: eBay 46 IP Summit—Nathalie Moullé-Berteaux: Lacoste 49 IP Summit—General highlights 50 IP Summit—Speakers 52 IP Summit—Floor plan and local knowledge
53 France catches up
The European Patent Convention 2000 introduced new provisions enabling a patentee to limit the claims of its patent, even though the patent has been defi nitively granted. Now similar provisions have been introduced into French law. Thierry Caen looks at the implications.
55 Taking the next step in brand and patient security
While pharmaceutical companies suffer greatly from the counterfeit drugs trade, it is important to remember that, ultimately, it is patients who suffer the most. Dean Hart explains.
59 Prepare for a clash of IP cultures
Consumer-grade medical devices are growing in popularity across the developed world in response to lifestyle-related health problems and an increased demand for personal infl uence over medical decisions. Gary Johnson takes a look at the IP challenges facing the sector.
63 Harnessing IP: strategies for SMEs
With the continuous shift towards a knowledge-based and innovation-driven economy, intellectual property is a key consideration in day-to-day business decisions. But small and medium-sized enterprises are not always as well versed as they should be, says Kajigailiu Gaiduwan Kamei.
66 Heading for divorce: trademark owners and Google Adwords
It was perhaps inevitable that the growing battle over Google’s Adwords and Adsense advertisement program would be debated before an Indian court. Monica Datta looks at recent developments.
71 Unwelcome diversions
Diversion (also known as gray market, parallel distribution or parallel importation) is the trade of a genuinely branded product through channels of distribution that are unauthorised or unintended, and not supported by the original manufacturer or authorised distributors. Ross Bulla looks at how to deal with it.
73 .Brand of opportunities The new gTLD programme is borne out of a lengthy policy development process. It facilitates greater innovation and choice within the Internet’s addressing system and allows the opportunity to create new digital identities, says Ben Anderson.
77 Jurisdiction reports 22 updates from across the globe.
100 Directory of service providers 105 Movers and shakers
www.worldipreview.com World Intellectual Property Review November/December 2010 5
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