DAME DESIGN AWARDS METS 20th
ANNIVERSARY OVERVIEW
DAME WINNER 2006
Lewmar Product: OneTouch Winch Handle Stand number: 11.003 and 11.101
A simple touch The OneTouch winch handle is a simple design that has changed the way winch handles are used. Featuring our patented ‘OneTouch’ mechanism, the release lever (running the entire length of the handle) can be squeezed and pulled to unlock in one easy motion, then squeezed, inserted and locked in place. This fast, effortless one-handed operation inspired sailors and, as an easy concept to understand, fitted well into our international distribution channel.
Sales of Lewmar winch handles increased significantly after the introduction of the OneTouch. Different models and handle lengths were introduced at the request of customers, and since 2008 we have rationalised the range of handles. OneTouch has maintained its position as the premium Lewmar handle.
Without doubt, winning the DAME Award provided invaluable publicity and a significant endorsement for the OneTouch handle. Magazines ran features on the handle globally and the PR gained from the award reflected very positively overall on Lewmar as a brand, underlining our association with innovation and success. The good will and positive promotion invigorated the after sales market and gave agents/ distributors a great opportunity to build closer relationships with retailers and chandleries.
While others have tried to copy this innovation Lewmar owns the rights to manufacture the OneTouch mechanism in an alloy handle. Our handle works extremely well in alloy as it is so robust and Lewmar continues to lead the field in winch handle design and operation.
Matt Johnston - Sales & Marketing Director
JURY STATEMENT 2006 The OneTouch winch handle won this year’s tough contest thanks to its extremely clever rethinking of a piece of equipment whose formulaic design most people take for granted. The OneTouch rejects a traditional bi-square lock arrangement in favour of a plunger pin and ball system similar in concept to that used in racing car quick-release steering wheels. The mechanism is operated by a lever that runs the length of the winch handle; allowing it to be easily engaged and released with one hand. Elegant in concept, aesthetically pleasing, strong on detail design, well executed, effective and a great step forward – the OneTouch winch handle ticked all of the essential DAME boxes.
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MET S NO VEMBER 2 010
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