Thailand
TARGETING THAILAND
Targeting Thailand
Young & Vibrant Sell the nightlife! ~ Think clubbing in Bangkok and beach parties
Got a fashionista client? ~ Bangkok’s markets and malls are trendy and cheap
Client with a conscience? ~ Sell the eco hotels and the Royal Projects
Remember the gay market ~ design- led bars and outrageous cabaret shows
Stress the value! ~ Where else can you get curry and a beer for under a fiver?
Whether your client is young or old, single or married, you’ll find something that appeals to them. What kind of Thailand are you looking to sell?
Older & wiser Speical anniversary? Suggest something like the Orient Express
Looking for a quiet life? ~ Suggest adults-only resorts or boutique hotels
Chasing the sun? ~ The UK winter coincidies with Thailand’s peak season
Take off the pressure ~ with pre- booked excursions and coach tours
Got more time? ~ look out for low season deals or serviced apartments
Single & fabulous Solo saves ~ Value hotel rates means singles don't lose out to supplements
Single means mingle ~ Suggest a three-day trek or a liveaboard dive trip
Pure me time ~ book a spa hotel so your client treats him/herself to r&r
Meet like-minds ~ in fun classes like meditation, massage or cookery
Dive buddies Looking to learn? ~ In Koh Tao they'll meet other novices – and it’s cheap!
Near the action ~ Dive-friendly resorts are in Phuket, Koh Samui or Khao Lak
Qualified already? ~ Do the advanced course or take a wreck or night dive
Dive mad? ~ Suggest a liveaboard to the Similan Islands or the Burma Banks – renowned for their incredible marine diversity and huge predators
04 Thailand Guide 2011
Fun-loving families Budget-conscious? ~ Excellent value hotels and meals
Bored teenagers? ~ snorkelling with sharks or Crocodile farms should appeal
Days out ~ Bangkok’s Siam Ocean World, cultural shows or floating markets
Fun festivals ~ Thai New Year in April sees water fights that kids will love!
Romantic souls Value bonding ~ many resorts offer special honeymoon packages
Cultural blessings ~ spirit lanterns, and monks’ blessings make weddings special
City alternative ~ The golden temples at Ayutthaya make a romantic day trip
Honeymoon treats ~ Think his & hers massages and elephant rides
Golf mad Caddies cost less! ~ less than £5 a day
Hot and bothered? ~ some courses are floodlit for cooler evening play
Improve your swing ~ there are loads of courses which offer instruction
Get more customers - try a marketing tie-up with your local golf club
Health conscious Want a whiter smile? ~ Thai dentistry is renowned for its value and quality
Professional advice ~ Private clinic standards are high and many doctors are Western or internationally trained
Health conscious? ~ Thai food is delicious, and incredibly nutritious!
Need an overhaul? ~ Some spas offer programmes for weight loss, or stress
Get it covered ~ Look for insurance that covers medical procedures abroad
Action heroes Try rock climbing ~ Krabi has courses
Gone fishing? ~ Thailand has game fishing lakes and deep-sea options
Grab a slice of Pai ~ A relaxed riverside town in the North West offering rafting, motorbiking and treks
Clockwise from far left: diving, Andaman Islands; fire poi; abseiling limestone cliffs; cooking classes
PARESA RESORTS
BMI PUBLISHING/EMMA NORTON
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