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Welcome to the Be inspired by Amazing Thailand and use your knowledge and skills to pass the message on to your clients Thailand Travel Trade Guide 2011 CONTENTS

TOURISM TALK Thailand is an ever-changing destination with fabulous new hotels springing up all the time. This guide will bring you up to date. But some things in Thailand never change: fabulous beaches, outstanding food, scenic splendour, activities galore and, of course, the legendary friendliness of the Thai people. The 2011 edition of the Thailand Travel Guide will give you everything you need to know to sell this unique destination. Happy reading.

Chris Lee Trade Marketing Manager Tourism Authority of Thailand (TAT) UK & Ireland/Leisure

MENTION THAILAND AND it evokes images of exotic beaches, fragrant curries and golden temples. The 'land of smiles' maybe a long-haul destination, but do your clients know how much they can save on everyday items like meals, drinks and activities? Thailand offers a plethora of options

for every conceivable holiday wish. Decode this choice and you’ve unlocked the door to a destination which will bring clients back time after time, because there's always something new to sell. There is something for everyone, from

crowded strips of neon nightlife, to deserted coves. Transport ranges from futuristic Sky Trains, to chugging tuk tuks; you can stay in a small boutique hotel and eat 50p noodles from steaming roadside canteens, or embrace the heady heights of an international hotel and dine on lobster in air-conditioned bliss; shop for designer suits in polished malls, or barter for ethnic silks in the bustling markets; grab a beach-side massage for under a fiver, or check into a top spa scented with orchids. Enjoy selling Amazing Thailand!

03 Introduction 04 How to Sell Thailand 05 Training 06 Getting There/Around 07 Island Hopping 08 Beaches 10 Spa & Massage 12 Adventure & Activities 14 Weddings & Honeymoons 16 Family Holidays 17 Eco Tourism 18 Cruising 20 Bangkok 21 Chiang Mai & Chiang Rai 22 Phuket 24 Pattaya 26 Hua Hin & Cha Am 27 Krabi 30 Koh Samui 34 Stopovers 35 Price Chart

Printed on 100% recycled paper

Front cover credits ~ Left to right; TAT, Anantara Hotels, Resorts & Spas. Images within the guide, courtesy of TAT or as otherwise stated. Publishing Director/Managing Editor: Alan Orbell Publishers: Sally Parker & David Clare Editor: Steve Hartridge Journalists: Andy Hoskins & Julie Baxter Writers: Laura Gelder & Alan Orbell Associate Publisher: Steve Thompson Senior Designer: Emma Norton Production Controller: Rachel Smith Production Manager: Clare Hunter Managing Director: Martin Steady ©BMI Publishing Ltd 2010 ~ Suffolk House, George Street, Croydon, Surrey CR9 1SR, UK. T: 020 8649 7233 F: 020 8649 7234 E: W: www., Members of the CTO, Visit USA Association, LATA and PATA. Whilst every effort is made to ensure accuracy, Business Magazines International cannot be held responsible for any errors or omissions. Tourism Authority of Thailand (TAT) ~ 1st Floor, 17-19 Cockspur Street, London, SW1Y 5BL T: 020 7925 7823 F: 020 7925 2512 E: W:

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