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Review - MESS AROUND Kept Its Promises 5-7.9.10


The sixth edition of MESS AROUND trade fair, at Paris Porte de Versailles


in the Hall 2-1, from 5 to 7 of September 2010, gathered more than 450 brands and held its promises. The launch of the child’s area, MINI MESS, the setting of a space dedicated to young designers and emerging brands, and the new leather goods and luggage’s area increased the offer and created an event that boosted the offer and the visitorship. Figures confirmed the growing interest for MESS AROUND: 7497 visitors


attended the tradeshow which means a boost of 37% compared to September 2009, and a growth of 83% of foreign visitors from 50 different countries (Germany, Belgium, Spain, Italy, Portugal, United Kingdom, Switzerland, New Caledonia , Japan, China, India). The tradeshow welcomed buyers of the traditional shoe market (49% of


the visitors) but also succeeded in attracting a new range of buyers from leather goods market (23% of the visitors) or textile (19% of the visitors), highly interested in MESS AROUND’s new universes: MINI MESS, COMING SOON which presented new designers and emerging brands, and the leather goods and luggage area. 54% of the visitors actually came for the kid’s offer (more than 80 brands)


and confirmed the interest created by the launch of MINI MESS, a special area dedicated to the kid’s universe (shoes, accessories, decoration, textile).


The next edition of the trade fair will take place at Paris Porte de Versailles,


from Saturday 22 to Tuesday 25 of January 2011.


Review - MAGIC Soars In Las Vegas


Fashion Industry’s Upbeat Outlook Seen On Its


Biggest Stage in Las Vegas Los Angeles, Calif. (August 30, 2010) – The world’s largest fashion trade


event, MAGIC, displayed strong growth along with the biggest and best assortment of brands in years. As a barometer for the fashion industry, MAGIC reflects great signs of growth and momentum. “The mood this August was incredibly positive, with thousands of


focused and excited buyers, over 3500 overall exhibitors and an additional 150,000 square feet of exhibitors on the show floor,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar’s Fashion Group. “Hundreds of new stores attended – illustrating that our resilient industry is enjoying a definite revival.” Dominating the footwear category in only its second outing – FN


PLATFORM, the shoe show at MAGIC, welcomed a 30 percent increase in exhibiting brands and secured its position as the largest and most diverse collection of branded footwear in North America, with more than 1,000 brands from women’s, men’s, juniors and children’s footwear. Paris Hilton made an appearance at FN PLATFORM to unveil her Spring/Summer 2011 footwear collection. Sourcing at MAGIC, the largest and most comprehensive fashion


The February 2011 MAGIC Marketplace will run from February 15 – 17, 2011. www.magiconline.com


8 • FOOTWEAR TODAY •OCTOBER 2010


sourcing event in North America, showcased more than 700 apparel and footwear manufacturers, fabric mills, trim & component suppliers, print design studios and fashion supply chain providers from over 40 countries.Sourcing at MAGIC also launched two new sourcing categories: Design Elements, showcasing original design manufacturers (ODM), and Footsteps, the show’s new footwear sourcing environment, representing both component suppliers and manufacturers. Sourcing at MAGIC opened the week with a great party at LAVO Nightclub at the Palazzo.


www.footweartoday.co.uk


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