NEWS Shoe Aid Appeal Founder of Shoe Aid.co.uk Lee Todd


appeals to footwear retailers nationwide to get involved in helping not only those in the third world who desperately need shoes, but also those close to home who are fighting cancer.


Annual Fashion Law Seminar


Growing out of a recession – Tuesday 12 October 2010 Reports from fashion companies continue to be mixed. While some in the


fashion industry are benefiting from the green shoots of recovery, others continue to face the prospect of insolvency. right steps for growth is crucial.


In this environment taking the


In Fox Williams annual Fashion Law Seminar a panel of experts will address: • Fashionable protection • Top tips for arming your business with essential protections to help combat devious employees


• Maximising your brand • Ten top tips for successful licensing • Raising equity finance for fashion companies • Find out what makes a fashion business attractive to equity investors • Pop-Up Shops


Is this the way to take your business to the wider public without the usual longterm property liabilities and financial risks?


Date: 12 October 2010; Time: Registration 6.00pm Presentations and Q&A: 6.30 to 7.30pm Reception: 7.30 to 8.30pm


Venue: Fox Williams, Ten Dominion Street, London, EC2M 2EE To register a place please email koliver@foxwilliams.com


35,000 Pairs of shoes donated to Charity.


Silentnight Footwear, specialist comfort footwear distributors, recently


donated 35,000 pairs of shoes to disadvantaged children in Bosnia- Herzegovina. The shoes were donated to In Kind Direct for re-distribution to a charity working abroad. Having been placed with one of In Kind Direct’s charity partners, Mission Without Borders, the shoes were distributed to disadvantaged children across Eastern Europe. A spokesperson for Silentnight Footwear said it was lovely that the shoes


Having worked within the footwear industry for 28 years, shoes have


always been a big part of my life. However, whereas shoes are a means of expressing ourselves in the western world, there are many people for whom shoes are luxuries, and that is why I have recently purchased the domain name www.shoe-aid.co.uk with a view collecting shoes that could be put to good use overseas. My plan is to collect 500,000 pairs of shoes by October through the


installation of shoe bins in footwear stores across the UK. These unwanted shoes would be distributed to third world countries, where men, women and children are in desperate need of quality footwear for everyday wear. In addition however, I also think that we as an industry have more than


shoes to give. In conjunction with our nationwide appeal for footwear, I am launching a separate fundraising effort, which will hopefully see us raise £1 million pounds for Cancer Research. Alongside their shoe bins, I am inviting retailers to have a collection tin in store and, if they would like to help further, I would also like to provide stickers for certain instore items, telling customers that ten per cent of the proceeds of the sale will go to Shoe Aid. Both of these projects will take a lot of hard work and dedication.


However, I have already had support from celebrities, who have promised to donate their own shoes for auction to help our cause. With the help of retailers in the trade nationwide, I’m sure we can hit our targets.


Contact Lee Todd at lee.todd3@ntlworld.com www.shoe-aid.co.uk 6 • FOOTWEAR TODAY •OCTOBER 2010 www.footweartoday.co.uk


had found such worthy beneficiaries and they were pleased that they were in a position to help In Kind Direct and their charity partners.


that you are in a position to make such a large donation to charity and we are very proud to have done so. The shoes have gone to a very worthy cause and the children’s faces say it all.


In Kind Direct can be contacted via their website www.inkinddirect.org It’s not often


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