CONTENTS
48 32 24 - UP FRONT AWORD FROMTHE SFA: Avine McNally, acting director,
SFA, on the importance of small business ...........................6 NEWS: All the latest ......................................................... 8 COVER STORY: Author, entrepreneur andTV personality
Bill Cullen talks about making your own luck...................16 THE ENTREPRENEUR: Founder ofVoyaOrganic
CosmeticsMarkWalton on international success .................24 STRATEGY
ECONOMY: Danny McCoy of IBEC and Eamonn Fallon of Daft explain what needs to happen at government level and
beyond for SMEs to succeed in this recession ...................20 LEADERSHIP: Michael Comyn discusses the importance of
living fearlessly as an owner manager ................................22 INNOVATION: A new study by the IMI reveals the qualities
unique to the Irish entrepreneur ........................................30 SALES & MARKETING: Steve Garnett of
Salesforce.com talks about the relevance of social-networking sites to
SMEs.................................................................................38 SUSTAINABLE BUSINESS: The business case for turning your organisation green......................................................40
VOL 3 ISSUE 4 2010 OWNER MANAGER 5 OPERATIONS SFA NEWS AWARDS: All the details on how to enter the SFA
National Small Business Awards 2011 ..............................42 AWORD FROMTHE SFA: Avine McNally explains what’s
on the agenda at the SFA National Conference ...............44 TRAINING: The importance of investing in training during a
downturn ...........................................................................46 EVENTS: The official launch of the SFA National Small Business Awards 2011 .......................................................48
38 FINANCE: Keeping on top of your tax-compliance
obligations.........................................................................26 LEGAL AND COMPLIANCE:MaryDorgan on the
importance ofmeeting health-and-safety requirements ......28 TECHNOLOGY: Making sense of cloud computing...........32 HUMAN RESOURCES: The extent to which you should permit personal internet use within the workplace ............36
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