News Lists and media


Address management firm Capscan has added another layer to its Matchcode range of software. The OS MasterMap MOWPA (multioccupancies without a postal address) layer can enable organisations to identify where residential premises have been subdivided, which can improve delivery accuracy and reduce fraud.


Mature-market specialist


Millennium has relaunched the Plumbs buyer file of 43,000 ABC1 females who


have bought made-to-measure furniture covers, curtains and reupholstery services.


Expert media roster


Business-to-consumer lists Tel: 020 8228 1250


Fax: 020 8150 7884


www.accentdirect.co.uk lists@accentdirect.co.uk


• List Broking, List Management and Data Planning Specialists with 15+ years working with the Mail Order & Charity sectors.


• Our extensive list portfolio offers direct marketers the opportunity to target some of the UK’s most responsive customers.


• Call today to find out how we can work to increase your active database and generate revenue from your existing customers.


Proud to present from our portfolio:


• 80,233 0-12m buyers • 50% Male : Female, Aged 50+


• Buyers of Technology products & Practical Home Solutions


Contact Pamela Gardiner or James Shields via +44 (0)20 8228 1250 Email: lists@accentdirect.co.uk Web: www.accentdirect.co.uk


PRODUCT DESPATCH - Approx 40,000 per month


The Kingstown Product Despatch programme allows you to place inserts into parcel that are being distributed off the back of orders from one of the Kingstown catalogues – All The Very Best, Inspired Choices, Housewares Direct, Healthy Living Direct or Foot Friendly. The Kingstown consumer is predominantly female aged 65+ with income of around £15k+, many of them are retired and are regular mail order shoppers.


For more information call Nicci Newby on 01256 851015 or email nicci@caspianldm.com


43,020 - Buyers


Plumbs Ltd is the UK leader in the manufacture of made to measure furniture covers as well as being a leading national provider of reupholstery services and made to measure curtains.


Customers are mainly mature females, ABC1 with interests in reading, crosswords, gardening, easy listening music and shopping via mail


For further information contact Maria Dooley on:


01274 538888 or email maria.dooley@millenniumdirect.co.uk


Tel: +44 (0) 1634 225 080


Fax: +44 (0) 1634 225 081 Email: sales@mokrynski.co.uk Website: www.mokrynski.co.uk


MIL_11388_Plumbs.indd 1 14/07/2010 14:55


Intermedia Global is now managing the telephone, email and postal-address files of three more Corporate Image Media titles—The Salon Magazine, Bar, and In.Design. Selections can be made by company size and geography with base rental starting at £195/000.


* NEW LIST * 0-12 Month Buyers = 8,500 * NEW LIST *


Holz Toys sell quality wooden toys, organic comforters, natural arts and crafts materials and metal construction kits. The company strive to bring finely crafted playthings that are both environmentally sound and safe and designed to inspire and awaken the imagination.


The profile of the list is very affluent, mail order responsive families and females aged 25 to 45. Customers are interested in natural and traditional, well crafted toys, and there is a strong environmental focus to the file. The average order value is around £120. The file would work very well for non-competitive mail order, very upmarket offers, travel, charities, financial and other family orientated offers.


Please contact Imran Englefield today for further details Business-to-business lists


Reach 1.5 million Mail Order Buyers


4 Highly Responsive Decision Makers 4 Well Known Brand Names Including...


www.intermedia-global.com T +44 (0) 1234 834580 E info@intermedia-global.com 8


• Country Garden Collection (formerly Shires of Bath) offers an array of products to help you make the most of the country way of life


• Target over 40,000 0-12 month mail order buyers of stylish garden furniture & accessories, ornaments, plants and many more • Affluent women with a keen interest in gardens and the outdoors


Contact Carole Collier ccollier@uni-marketing.com www.uni-marketing.com


Targeting the mail order sector?


Then look no further


Consumer and b-to-b, postal, email, and SMS, “Expert media roster” provides the ideal place to showcase your list and insert programmes. Call 01271 866112 or email sales@catalog-biz.com to learn more.


Catalogue e-business www.catalog-biz.com


The Really Linda Barker file has been refreshed and now offers 14,090 0-12 month buyers. Available via Mokrynski, customers are females aged 30 to 45 years. Average order value is £67.


Approximately 460,000 buyers and enquirers from apparel catalogue Joe Browns are available via MediaLab. The file includes 170,000 0-12 month names. Average order value is £56.


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