Views > final thoughts S Cuttlebutt Advertising
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It is that time of the year again. Summer over, we’re into autumn and fast approaching the October dates for ECMOD. Here in the offices shared between Catalogue e-business, ECMOD and the Catalogue Exchange teams, that triggers all manner of folk to get in touch—some asking for introductions and favours, others simply wanting to make arrangements to meet and catch up. Among them are those launching new businesses, seeking suppliers, others seeking buyers for their businesses, and a fair few seeking jobs or consultancy assignments. The vast majority of these approaches are most welcome and receive all the attention that can be spared at this busy time of year. We consider helping you all to be an intrinsic part of what we do. What surprises, nay amazes, us though are those who expect us to drop everything for them, when they have treated us with nothing short of disdain in the past. You’d be amazed at the gall of some of these folk as they scrabble to become our best buddies in order to access what and who we know. These are the types who trample on their suppliers in order to
appear powerful, do their colleagues down at every opportunity in order to appear indispensible, and have the temerity to mock their superiors. Unfounded arrogants who actually believe their own BS, they are as treacherous as they are cheap and unprincipled. It amuses us that they think we are completely unaware of their sullied reputations seeing as we tend to be privy to all sorts of “off the record” confidences and rumours. And no thank you, we do not wish to be LinkedIn, to publish articles from them, to have them speak at ECMOD, or to offer them any support that might lead to our valued readers and clients doing business with them. Is this harsh or is it simply repaying these people in kind? I believe we are all judged by the company we keep—ridding and keeping ourselves free of pathetic, unethical, jumped up twerps is key to the success of all our businesses and to individual peace of mind. We look forward to seeing every single one of our principled readers on the CEB stand at ECMOD and to being of as much help as we can to you all.
s-cuttlebutt@catalog-biz.com Out of the inbox
Catalogue e-business is wholly owned by Catalogue Development Centre Ltd and is published 10 times a year. Every effort is made to ensure that the content is accurate and provides honest representation of the facts. As publishers we can accept no responsibility for errors or misleading claims made by our editorial staff, contributors or advertisers. The copyright for all content of Catalogue e-business is held by Catalogue Development Centre Ltd and no material may be reproduced without our express prior consent.
©2010 Catalogue Development Centre Ltd. 34
IDS goes the extra 2,500 miles
What do you do when one of your most valued customers calls you in a panic that her order hasn’t arrived? Most of us, we’d hope, would expedite delivery using a next-day service. In the case of Devon-based International Dance Supplies, it did just that. But instead of covering, say, a 300-mile round trip, the company’s showroom manager Kate Ellis packed her bag and flew to Kos, Greece to deliver that all-important parcel for a customer’s summer dance event.
Free delivery is a promotion always popular with consumers. But it seems that retailers are less than enamoured with it; especially apparel cataloguer Peter Hahn, which promoted free shipping on a recent catalogue cover. From the
unappealing message, though, we doubt it wanted many people to
take up the offer. In capital letters it stated: “Offer valid once per household. Minimum order value £35. No cash alternative. Until 31 January 2011.”
Catalogue e-business
www.catalog-biz.com
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