Tactics > the Green Issue Case in point Virginia Hayward sees trees of green D Case in point


Lands’ End aims for excellent rating on new build


Sustainable Mail scheme, and as such, has been mailing catalogues printed on paper sourced from sustainably managed forests and free of polywrap since 2009.


A 18 Catalogue e-business www.catalog-biz.com Further adding to its green credentials is the


company’s new distribution centre extension, opened in August 2010. The new 61,000 sq ft building at the brand’s headquarters in Oakham, Rutland, will increase storage capacity by 200 percent and support further expansion in the UK and the rest of Europe, with more than three million parcels forecast to be despatched in 2011. It is anticipated that the new building will receive a BREEAM (Building Research Establishment Environmental Assessment Method) rating of “excellent” by the end of September 2010. Among the building’s green technologies and


features are: • Solar energy to heat the washrooms and the water used within them


• Air source heat pumps to heat the warehouse space


• Grey-water capture from the roof to flush toilets • High energy-efficiency lighting throughout with microwave sensors


• Washrooms fitted with infrared taps to minimise water usage, plus a central shut-off system for when the building is unoccupied


• Wildlife-friendly planting, including wildflowers, introduced around the site.


pparel cataloguer Lands’ End was already committed to being environmentally friendly; it was the first catalogue retailer to be certified under the Royal Mail’s


orset-based hamper and gift supplier/cataloguer Virginia Hayward is working to reduce its carbon footprint by planting a further 3,300 trees in what has become known as Millennium Wood. The project was started by Virginia Hayward director Geoff Hayward along with his wife and codirector Gin. The couple began planting trees on 4.5 hectares of land near the Virginia Hayward offices in 2000, with the primary objective being to “transform some of our unused land into a wooded area that would be full of native British trees and home to wildlife.” Following ten years of growth, the


Haywards decided to expand and in April 2010 arranged for 3,300 trees to be planted near to the existing woodland taking the total area to 6.5 hectares. In association with Devon-based Thornhayes Nursery, a variety of indigenous trees were planted, including oak, ash, cherry, crack willow, and spindleberry. According to Hayward, the planting is a


continuation of the company’s commitment to reuse and recycle where possible. “We wanted to go the extra mile and do something which would directly reduce our carbon footprint,” he says, “as well as leave a lasting and beautiful legacy.”


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