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Independent Business Awards 2010


Best Small Independent Retailer – Domestic Appliances The finalists were: F. E. Electronics (Fortuna Jersey) H.Flint, J.C. Campbell Electrics, Pearsons (Enfield) Ltd and Wilkinson Electrical.


Winner: J.C. Campbell Electrics


Best Customer Service Award The finalists were: Barretts Digital World, F. E. Electronics (Fortuna Jersey), Home Media Ltd and Lutterworth Sound and Vision.


Winner: Lutterworth Sound and Vision Winner:


BEST ADVERTISING CAMPAIGN Every independent recognises the role and the power of an innovative advertising campaign which captures the attention and imagination of his customers and brings them to his store. The awards in this category were presented in recognition of the outstanding creativity of the media campaigns that contributed to the sales success of the products and technologies they supported.


LG 11kG washer


TECHNICAL INNOVATION Every year this category receives the greatest number of nominations, which was a reflection of the innovative nature of our industry. The impressive list of finalists was indicative of the immense investment in product development, R&D and customer insights which have continued despite the economic downturn.


36 The Independent Electrical Retailer August 2010


Consumer Electronics The finalists were: PURE’s ‘Less than a Light Bulb’ campaign, Roberts 'ecologic' radios and Sony BRAVIA ‘Rockers’ trade- in scheme.


Winner: Sony BRAVIA ‘Rockers’ trade-in scheme


Domestic Appliances The finalists were: Amica built-in cooking, Belling - Best of British campaign, De Dietrich Intelligent Cooking, LEC refrigeration, LG 11kG washer and Neff Writing Kitchen History campaign.


Consumer Electronics The finalists were: Alphason Arena Soundstand, Humax HD-FOX T2, Philips 42PFL9664 TV, Philips 40PFL9704 TV, Philips Cinema 21:9 TV, PURE Sensia radio, Q Acoustics ‘Q-TV’, Roberts' Stream 83i WiFi/DAB/FM, Samsung Ultra Slim LED TV range and Sony Sweep Panorama technology.


Winner: Samsung Ultra Slim LED TV range


Domestic Appliances The finalists were: De Dietrich DOP895B ICS pyroclean oven, Elica Adagio downdraft hood, AEG-Electrolux MaxiSense induction hob, AEG-Electrolux S85628SK1 SBS fridge freezer, Fisher & Paykel CoolDrawer multi-temperature cooling drawer, Hotpoint Aqualtis Auto Dose System washing machine, LG’s 11kg Direct Drive washing machine, Maytag dishwasher MDW 171TN, Miele W5928 WPS EcoComfort washing machine and Neff SlideAway oven.


Winner: Neff SlideAway oven


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