News New product lines from Groupe SEB
Rowenta re-enters the UK floorcare market
GROUPE SEB, whose portfolio of brands includes Tefal, Rowenta and Krupps, has entered the summer retail season with a host of product innovations. Perhaps the most significant one was Rowenta’s return to the UK floorcare market with a cordless and bagless handstick vacuum cleaner – AIR FORCE. Utilising cyclonic technology that maintains suction power at a high level, it has the power of a standard vacuum cleaner on hard floors but in an easy- to-use cordless handstick form, delivering an efficient cleaning performance on all types of floor combined with the freedom of ease of use for daily cleaning. It provides 40 minutes of vacuuming
Dyson extends its family of Air Multiplier fans Dyson continues Air Multiplier fan innovation
FOLLOWING the launch of the original desk model of Air Multiplier fan, Dyson has developed two new Dyson Air Multiplier fans: the AM02 Tower and the AM03 Pedestal. These floor standing models are designed for larger spaces as they produce a greater airflow than the previous model – the AM03 Pedestal generates 50% more airflow than the AM01 Desk fan. Both machines come with a magnetised remote control. “The Air Multipier fans are examples of Dyson’s ongoing
innovation which is also reflected by the fact that we are planning to double the number of our engineers from 350 to 700,” commented James Dyson to IER. Dyson Air Multiplier fans draw air in through a mixed flow impeller – a combination of the technologies used in turbochargers and jet engines. Only 7% of the air generated by the fans passes through the impeller, 93% results from drawing in and moving the surrounding air. Air is accelerated through an annular aperture set within the
8 The Independent Electrical Retailer August 2010
loop amplifier. This creates a jet of air which passes over an airfoil-shaped ramp and channels its direction. The AM02 Tower fan is one
metre high and only 19 centimetres wide. 33 litres of air are drawn through a mixed flow impeller every second and amplified 16 times. The AM03 Pedestal fan draws in 33 litres of
air per second and amplifies the air 18 times. The general retail distribution of the fans is planned for late 2010.
James Dyson with the
collecton of Air Multiplier fans
time through a combination of 15 rechargeable batteries and an efficient motor with low energy consumption. The company has also launched a new pressure cooker, the Tefal NutriCook that prepares tasty food with an optimum preservation of nutrients. It pressure cooks food with “the minimum level of air, the minimum level of light, the minimum level of oxygen and at the right speed and temperature”. Its heat sensitive vent
evacuates up to 90% of the oxygen content of the air whilst a steam basket optimises the steam circulation to keep air away from the food during the pressure cooking process. Groupe SEB has also updated and improved its
bestselling products, such as ActiFry, the Tefal low calorie fryer, the capacity of which has been increased by 50%, and the VitaCuisine Compact steamer. Using specially designed trays that allow the steam to rise throughout the cooking areas, it prevents juices from dropping onto the levels below. Its design enables the user to shrink it by 35% when not in use, meaning it’s easy to store and fits into a dishwasher.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52