News Digital UK reports on the digital switchover progress Switchover progresses as planned
THE digital TV switchover is on track and under budget, says David Scott, chief executive officer of Digital UK. The timetable for implementation of the switchover in Britain, announced in 2005, is progressing according to plan. By end of March 2010, 20% of households in the UK had been transferred to digital terrestrial television with an access to Freeview. By 2011, 40% of homes would have undergone the switchover and by the end of 2012, 98.5% of households will have digital terrestrial TV coverage. The project is under budget by £55 million, said Mr Scott, which is an important achievement since some costs of the switchover are paid by TV licence payers.
trade update...
Britannia has launched a three-months vehicle tour which started in Aberdeen and will be completed on 10 September in Ireland. Designed to give retailers and consumers the opportunity to explore Britannia’s full portfolio, the vehicle has a wide selection of range cookers, hobs and cooker hoods on display.
De Dietrich Kitchen Appliances has integrated its customer service and advice line into a new Consumer Support Team. With one call, De Dietrich and Fagor customers will be able to access all the information they need.
De Dietrich Kitchen Appliances has teamed up with the newly established Cheshire Cookery School in Altrincham. The school has been purpose-built and features a wide range of cooking products from the De Dietrich 2010 collection of appliances.
Gorenje has been recognised as one of Slovenia’s most trusted brands, according to the Trusted Brand 2010 survey. The survey, which is conducted in 16 European countries by Mediana for Readers’ Digest, ranked Gorenje alongside internationally recognised
4 The Independent Electrical Retailer August 2010
brands including Renault and Nokia.
The Loewe Reference home entertainment system, that consists of a 52in flat screen TV, mediacenter and ultra-slim sound standspeakers has received the red dot award in Essen for its “design perfection”.
The PJH Group has launched a new free two year parts and labour guarantee on its own-brand Prima Appliances collection. The guarantee replaces the previous one year warranty, and is a result of PJH’s continued
commitment to its Prima retail and merchant partners.
Siemens has launched an eco-friendly trade-in
campaign for selected models from its freestanding refrigeration collection. A £100 trade-in is being offered in exchange for a purchase of a new Siemens A++ model and £50 on a new Siemens A+ and A rated model via participating Siemens dealers.
David Scott, chief executive of Digital UK
Mr Scott said that most viewers didn’t need help with switchover. Those who contacted Digital UK (around 1%) had concerns regarding retuning of Freeview equipment. In the border areas (eg Wirral and Welsh borders) there is some signal overlapping in which case manual re-tuning is required. The current priorities for the Digital UK include
launching communications campaigns for 11 million households across STV Central, Yorkshire, West Midlands and Anglia and working with Arquiva to deliver transmitter upgrades for London, Meridian, Tyne Tees and Ulster regions. The regional campaigns are delivered by locally-based teams bringing together charities, retailers and local
authorities and Switchover Help Scheme. Digital Switchover has also brought together Age Concern, Help the Aged (now Age UK), Community Service Volunteers and Collective Enterprises ltd in a £7million partnership and joint venture of public and private sectors, Digital Outreach. According to recent
research conducted by Digital UK among viewers over a quarter of people (26%) who got digital TV became more confident about using technology generally. Among older people (65+) this increased to 31%. 64% of those who become more confident said that are planning to try other new technologies as a result, such as digital cameras or use the internet.
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