Primark Primark on the other hand has launched itself into the realms of a department store. Its latest venture has amassive 90,000 sq ft of retail space over four floors, at the edge of the BroadMead Centre in Bristol. This landmark site has been synonymous with retail since its first occupant, Lewis’s opened for business in the 1950s and subsequently had a streamof unsuccessful department stores open and close their doors including, John Lewis, House of Fraser and Bentalls.
It now remains to be seen if Primark can turn things around. This is an immense undertaking and surprisingly it is not their biggest store!
Whilst a lot of the key design elements take their inspiration fromthe Oxford street store, this new outlet has evolved quite substantially and what is immediately apparent is the sheer scale of everything. Fromthe illuminated block wall in a variety of colours acting as a dramatic backdrop for the mannequin displays as you enter the store to the unending banks of supermarket style tills on each floor, here is a store withmore than enough space, or even toomuch space?
Other interesting elements include the elaborate escalators flanked on either side with large panes of coloured glass and tall, sleek store directories. The ultra high ceilings of the ground floor, which have been left open, blackened and feature tracks of spotlights amidst the coffers and huge white rafters below whichmerchandising units are aligned to lead your eye through the store. Plus, yet another light feature on the top floor where three large rectangular panels edged with blue neon lights grace the ceiling above the escalators. Other than this, Primark’s huge achievement is down to sheer size and scale. Row upon row, upon row, upon row of heavily stocked white display units, all fully adaptable andmovable are geared to complete self
26 sdea directory of shopfittings and display
www.shopdisplay.org
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