matter. Whatever itemthey stock, they offer at least a hundred different options, a slight exaggeration perhaps, but you really do get a full range fromwhich to choose and everything is exceptionally well merchandised.


And this is where they really excel. Somuch thought has gone into the art of display in this unique store. Fromdesigning the correct style of units for displaying specific products, right through to how they display the tiniest of items, everything is precise and has been considered. To start, an enormous tea pot stands in the window amidst an amazing display and draws you straight into the store. The first section is amixture of seasonal goods displayed on good quality, heavy duty, white, perimeter wall units and equally wellmade freestanding display cabinets with cubby holes in their sides that are back lit for extra appeal. On topmerchandise is stacked, stood, draped and displayed to its best advantage, each unit showcasing a different range, or colour way. This theme is carried right through the ground floor and first floor with each display appearingmore andmore intricate as you go through. It’s also worth noting that the flooring isminimal, either concrete, wood, or glass to carry through the contemporary feel.


Either side of the stairs on each floor they have createdmore unique display units. The ground floor is where the knives are immaculately presented and safely locked within a beautiful glass fronted, back lit display cabinet that


www.shopdisplay.org


sdea directory of shopfittings and display 19


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