Tumpline NEWS | EVENTS | TRIPS | MUSIC | HERITAGE | CANOES | Crack another one.


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continued from page 13—Guinness Brewery in Ireland was one of the earliest commercial breweries to link canoeing and brewing. In the 1950s, they created an ad campaign featuring a stylized Indian in full headdress holding up over his head a canoe containing five happy voyageurs; the slogan read, “Guinness—Him Strong.” What this ad lacked in political sen- sitivity it made up for by propelling Guin- ness’ earthy, thick black stout to one of the best-selling beers and one of the best-known brands in the world. Closer to home, a succession of Canadian


breweries have made the canoe connection. Who can forget the Labatt Blue television ads featuring William and Jacques portaging a bark canoe across the prairies in search of the perfect all-Canadian libation? Tese spots may well have been inspired by the Niagara Falls Brewing Company’s Trapper beer, which featured a black-bearded coureur des bois pad- dling out of the label. And there’s the Algonquin Brewing Com-


pany in Formosa, Ontario, showing a bark ca- noe in profile with two shirtless First Nation paddlers on a low-alcohol brew bottle called Algonquin Canadian Light. Great labels, but what about the beer?


For a while many beer drinkers wondered if canoes on the label meant contents were, “near water.” Tat notion changed in 1984 when Toron- to’s first micro-brewery, Upper Canada Brew-


14 SUMMER/FALL 2010


For a while many beer drinkers wondered if canoes on the label meant contents were, “near water.”


ing Company, created a family of unapolo- getic, all-natural beers and proudly plunked likenesses of Arthur Heming’s and Frances Anne Hopkins’ classic voyageur paintings on the labels. Upper Canada started a tradi- tion of robust beers that harkened back to the days of biere de l’epinette, only with great body, memorable taste and a smooth finish. What these labels promised by way of a


refreshing whitewater splash across the face, the beer delivered. Te same is true with Uni-


AUGUST 6–8 2010 Canadian National Marathon Canoe Championships


Winnipeg, MB www.canoekayak.ca


AUGUST 6–8 ACA Open Canoe Slalom Nationals


McHenry, MD www.ocs.whitewater-sla- lom.us/oc-2010n.htm


AUGUST 27–29 Upper Gatineau Whitewater Festival


Maniwaki, QC www.gatineau.org


SEPTEMBER 3–5 BC Downriver Championships Race


Lytton, BC www.riverfestival.ca


broue’s Maudite—English translation, the damned—a bottle-conditioned ale resplen- dent with a rendering of the Quebecoise folk tale la Chasse Galerie’s flying canoe on the label. At eight per cent alcohol, too many of Te Damned could tip your boat. And the tradition goes on. On the lighter side, Moosehead Breweries


in St. John, New Brunswick, came out last year with a new slow-brewed lifestyle beer called Cracked Canoe. Nice label. But dodgy beer one reviewer called “vaguely beer-like.” You can have both great taste and a canoe


on the bottle. In today’s beerscape, the best all- round canoe brew hails from the CANOE Brew- pub, Marina and Restaurant on the harbour in Victoria, B.C. Teir handcrafted Red Canoe La- ger is a winner—superb label with even better beer inside—and as good a reason as any to set off across the continent by canoe.


[ eVents ] Full event schedule at www.canoerootsmag.com


SEPTEMBER 11–12 Gull River Open Canoe Slalom Race


Minden, ON www.opencanoeslalom.com


SEPTEMBER 18–19 Tamihi Five-O Open Canoe Slalom


Chilliwack River, BC www3.telus.net/~soloboat/


SEPTEMBER 18–20 Northeast Canoe and Kayak Symposium


Clinton, N.J. ray@gopaddle.org


OCTOBER 10–22 Open Canoe Symposium


N.W. Scotland www.ahrc.co.uk/jsmtc


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