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News In the heart of the action

If you’ve been lucky enough to see one of the World Cup games screened in 3d at selected UK cinemas, you’ll be only too aware of how much this extra dimension adds to the beautiful game. The astonishing images that put you in the heart of the action have been made possible thanks to an array of Sony cameras and production technology, which is detailed in our wide- ranging four-page report, starting on page 30. Outside of football, Sony has played a central

role in getting EastEnders up and running with its move to HD (see right). And this is only one of countless productions opting to use Sony HD cameras over recent months. In this issue of The Producer, we once again profile a healthy dose of these productions, ranging from a corporate project for London Underground using Sony’s newly launched shoulder-mountable PMW- 350K (see page 23) to Channel 4’s flagship Grand Designs, which has gone file-based HD with the aid of Sony PDW-700s and EX3s (see page 26). If you’d like to get your hands on the cameras discussed in these pages, Sony is returning to the key tradeshow IBC in Amsterdam in September. Sony’s extensive range of HD cameras, 3d technology and broadcast production kit are all being showcased at the event, along with an assortment of new Sony models. Furthermore, Sony is also continuing its customer engagement programme launched last year, with a new series of over 250 events, from tutorials and workshops to larger ‘solutions showcases’. Jake Bickerton

the editor NEWS IN BRIEF

Sony has updated the cost of its SRW-9000 PL mount, which will be available later this year, to around $33k. Meanwhile, Sony’s specialist dealer network is offering special bundle offers, including the HXR-NX5E (pictured) with an 8GB memory card, the HVR-1000E with a wide angle lens and the HXR-MC1P point-of-view camera with accessory pack.

Sony has confirmed the continuation of its customer engagement strategy launched last year. The programme will

this year deliver a series of over 250 events, from tutorials and customer-led workshops to larger solutions showcases, highlighting Sony’s leadership in the areas of 3d and content management solutions.

The IBC trade show in Amsterdam this year will include high-profile presence from Sony, with a major focus on the latest 3d camera technology. The IBC conferences also centre on stereo 3d technology trends in sport, kicking off with a keynote on the potential of stereoscopic 3d for the 2012 Olympic Games in London.

Summer 2010 theproducer 5 3D SPORT Sony launches first 3d World Cup

Sony has turned the 2010 FIFA World Cup into the inaugural 3d World Cup, with its cameras instrumental in televising a total of 25 3d matches across the competition. A total of 16 HDC- 1500 cameras have been present at every 3d game, with dedicated stereographers manipulating the video signals using Sony’s state of the art MPE-200 stereo image processor and MVS 8000 vision mixers used to deliver matches in 3d through dedicated 3d OB units provided by Telegenic and French OB firm AMP Visual TV. The cutting-edge MPE-200 processor is the only one in the market to make an end-to-end

workflow possible by automatically adjusting depth-of-field to ensure an optimal 3d viewing experience of live sport. Sony honed the technology during the FIFA Confederations Cup last year in South Africa, and has since been working on capturing fast-moving football action in 3d with a series of European trials. 3d filming has been taking place at five of the 10 FIFA World Cup stadiums. Sony has opened a series of 3d experience pavilions in seven countries, where visitors are able to watch highlights of the 25 3d matches filmed during the 2010 FIFA World Cup.

HD BROADCAST EastEnders goes HD with Sony

BBC Studios and Post Production is to take EastEnders HD this autumn having introduced new HD and tapeless workflows based around Sony camera technology. Key to the technology refresh, which includes Avid HD edit suites, Unity storage and Pro Tools sound desks, is an acquisition strategy based around a combination of digital triax-based Sony HSC-300 cameras and file-based PDW-700 camcorders for location shooting. Both models are fitted with CCD sensors, vital to minimising the time it takes to grade and finish programmes. The new set up also includes new multi-camera ingest technology INGEX, which removes the need to digitise and enables material to be logged simultaneously at the point of capture.

Laurence Griffiths © 2010 Getty Images

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