NEWS Footwear Appeal
Founder of Shoe
Aid.co.uk Lee Todd appeals to footwear retailers nationwide to get involved in helping not only those in the third world who desperately need shoes, but also those close to home who are fighting cancer.
Lee Todd writes: Having worked within the footwear industry for 28 years, shoes have always been a
big part of my life. However, whereas shoes are a means of expressing ourselves in the western world, there are many people for whom shoes are luxuries, and that is why I have recently purchased the domain name
www.shoe-aid.co.uk with a view collecting shoes that could be put to good use overseas. My plan is to collect 500,000 pairs of shoes by October this year through the installation of shoe
bins in footwear stores across the UK. These unwanted shoes would be distributed to third world countries, where men, women and children are in desperate need of quality footwear for everyday wear. In addition however, I also think that we as an industry have more than shoes to give. In conjunction
with our nationwide appeal for footwear, I am launching a separate fundraising effort, which will hopefully see us raise £1 million pounds for Cancer Research. Alongside their shoe bins, I am inviting retailers to have a collection tin in store and, if they would like to help further, I would also like to provide stickers for certain instore items, telling customers that ten per cent of the proceeds of the sale will go to Shoe Aid. Both of these projects will take a lot of hard work and dedication. However, I have already had
support from celebrities, who have promised to donate their own shoes for auction to help our cause. Celebrities are sending there shoes to us, Elaine Paige send a pair of Manola Blaniks, and Hollywood actress Gillian Anderson has sent her shoes. With the help of retailers in the trade nationwide, I’m sure we can hit our targets, I am also hoping for the website to be online by the end of June this will show all retailers involved what they are doing for shoe aid week & will have a link to their website. Contact Lee Todd at
lee.todd3@
ntlworld.com www.shoe-aid.co.uk
El Naturalista’s Green-Water Line is born
El Naturalista now incorporates Gore-Tex® in styles for women in a wide
range of colours. El Naturalista, a pioneer in comfort footwear and a leader in environmental philosophy, with a presence in 45 countries, has entered into an agreement with Gore-Tex®. The philosophy and values of these two companies are very similar and complementary: El Naturalista is a brand that respects the
environment and
Gore-Tex® is the best brand to provide protection in rural and city environments. Both companies offer a guarantee of trust and confidence at the technological, as well as ethical level. Knowing the markets and needs in different countries, El Naturalista
has found in this union the ideal material for making a shoe that is impervious to the weather, water, wind and cold and that, with El Naturalista’s characteristics and unique leathers, results in unsurpassed quality and comfort. Named Green Water, this new line has two models of unisex boots (sizes
36-47) in different women’s styles: ankle boot, full boot, and shoe with a short heel. Added to the “frog brand’s” undisputed hallmarks of colour and boldness is the guaranteed seal of Gore-Tex®.
www.elnaturalista.com LVMH beats analysts’ estimates for the quarter
The share price of LVMH Moët Hennessey Louis Vuitton reached a level of ¤92.36, the highest in ten years and 70% higher than one year ago, as the world’s largest luxury group reported an 11 % sales increase to ¤4.47 billion for the first quarter of 2010, which represents organic growth of13 % compared with the same period in 2009. The results appear to confirm the recovery of the luxury goods sector, which is turning out faster than previously expected. Across the group, the U.S. market enjoyed a 20 % rebound. Asia remained the largest market for LVMH and a key growth driver, with sales in China rising by 25 %. Sales in Europe increased by 11 %.
Christian Dior Group, which controls LVMH, has similarly announced sales increases of 11 % on a reported basis and 13 % on an organic basis for the quarter, reaching ¤4.65 billion. Christian Dior Couture, which doesn’t belong to LVMH, had increases of 6% in euros and 8 % inconstant currencies, but its retail sales jumped by 16 %. Article supplied by
www.shoeintelligence.com
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6 • FOOTWEAR TODAY
• JUNE/JULY 2010
www.footweartoday.co.uk
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