PREVIEW PURE LONDON Preview pure london Footwear and Accessory Preview - August 1-2-3 2010
section and 46% of all visitors are specifically interested in buying footwear. With new confirmed footwear brands Xti, Emma Go, Tamaris, Ria, Vienty, Nacho Rivera, Derniere Version and Mugnai, buyers will be able to browse through some exciting collections at the show. Folusho Oghagbon, Director of UK brand Zala
W
Collections commented ‘Pure London is the UK's leading trade fashion event for international sourcing. By exhibiting at Pure, we will use the opportunity to show a vast variety of UK and international buyers our very best range of hand crafted, luxurious and chic sheepskin footwear.’ With total overseas visitors increasing by 41% in February 2010 with brands from a total of 52 countries exhibiting, Pure London is a strong international event. Portuguese footwear brand Dkode will present a
colourful explosion of militant and ethnic-looking gladiator flat sandals, summer boots, lace-ups, mary janes, ankle shoes and sandals on comfortable heels. Dutch label Bronx will be returning to the show with their collection of high fashion and affordable footwear. Edward Barnes their UK Sales Agent commented ‘Pure London is a great way for seeing a lot of clients in a short space of time and, if they think the collection is good, will place their orders at the show!' Eject and Prophecy will also be back for another season. Eject was
created in 2001 as an urban fashion Portuguese shoe brand. The Autumn Winter collection will be a tribute to the 1970’s with psychedelic and punk influences. With its rich and impressive heritage Shellys London keeps its signature
girly styles, with shoe clip ballerinas for the versatile girl, little booties with woollen socks to keep girls toasty in winter, and court shoes with bows for the winter parties! The 80’s are back with lace-up ankle booties, boots with straps and buckles, zip trim court shoes in turquoise, fuchsias, bright red shades and lace prints. J Shoes will showcase their understated glamorous
collection. Focusing on design treatments such as cut outs, aerated uppers, pinking, tassels, ankle lace embellishments and material mixes including the use of rich natural materials bamboo, cork and raffia. Steve Madden is easily America's most successful shoe designer.
20 • FOOTWEAR TODAY • JUNE/JULY 2010
ith over a £129 million worth of business done across all sections of the February edition of Pure London, August 2010 will not disappoint with an array of new and returning brands exhibiting. 76% of all visitors to Pure London are interested in the accessory
Considered the fashion footwear mogul of the 21st century, Madden has been responsible for the design and marketing of the company's trendsetting shoes for the past two decades. He will be showing his latest cutting edge collection alongside other Pure London regulars Irregular Choice, Art/Neosens, Birkenstock, Melissa, Fly London, Manas, French Sole, Terra Plana and El Naturalista. Melissa Needham, owner of Black Truffle in London commented
‘Designers are being much more adventurous and we are always looking for new product, Pure Footwear is great for this!’ New accessory brands showing at Pure London for the first time include
Mezi, Celilia De Burcourt and Paca Peca ensuring retailers can find some of the best new talent and be sure to secure some fabulous collections. Also, new to the show are luxurious brands Ally Capellino, who will be bringing her timeless leather and fabrics handbags, Comfort Station with their stunning jewellery collection and Ginta known as a handcrafted designer label creating magnificent jewellery. Ginta’s unusual, unique and detailed designs, combining both old and new craft techniques, the designs emphasise on individuality, creativity and quality of craftsmanship.
After her huge success launching the collection
at the show in February top British designer Zandra Rhodes will be back with her latest beautiful handbag collection. Peter Keating, Sales Manager for Zandra Rhodes handbags commented ‘At the February show we had a very busy day with indies on the Sunday and on the Monday we have saw a lot more store groups. There is a fantastic buzz at the show and a really nice atmosphere. Everybody loves Zandra Rhodes handbags; it is a big iconic brand ‘.
Calvin Klein Accessories, Dyrberg Kern, Tamara Fogle, Sam
Ubhi, Hultquist Copenhagen, Fiorelli, Modalu of London, NICA, BIBI and Adele Marie will also be back for another season. From the US San Diego Hats will be launching their
collection of echo-chic organic cotton hats at the show. Top accessory brand Johnny Loves Rosie is also using Pure London to re-launch their collection. Carrie Bradshaw's love for oversized corsages has been well documented through the Sex and the City movies and Johnny Loves Rosie have the perfect range in their collection. Beautiful hair accessories, jewellery and bags inspired by antique and vintage
styles are not to be missed. Accessories and Footwear are now essential to complete the
Spring/Summer 11 wardrobes, and complement the womenswear collections at Pure London. Buyers can’t fail to fall in love with the clothes, accessories and footwear, providing plenty to entice
customers into their stores.
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