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REVIEW The boutique footwear launch


event unlike any other in the UK. This season saw the launch of the dedicated footwear section


B


which was designed in partnership with many of the shoe brands to create a fresh, bright and open area similar to successful concepts used at many of the continental footwear events. Deep stepped displays maximised the visual impact of the


fabulous shoes and boots on offer, and the open nature of the stands made it easy as a buyer to browse each brand without the fear of entering an enclosed stand. The brand mix was excellent offering high quality products from


every sector of the market at every price level. The line up included: Alegria, Air4men, Avance, Caprice, Cara


London, DSL, Enzo Of Florence, Esino, Footsure, Gallibelle, Hispanitas, Irregular Choice, Itsome, Khrio, Kontessa, Lexus, Manas, Meanfeet, Menbur, Miezko, Moda In Pelle, Neosens, Onesole, Pitillos, Pilar Abril, Rapisardi, Redfoot, Riva, Sachelle, Shoe String, Venutti, Vanilla Moon, Victoria Delef, Woly, Whatever It Takes... The show represents a unique opportunity to buy footwear and


fashion accessories just after the large European Fairs for next season, however it was also possible to place immediate orders and top ups. As many retailers had been cautious about committing very early in the season it was a great chance for buyers and exhibitors to secure orders for finalised collections with early delivery. The next edition of Boutique Footwear commences 3rd – 5th


October at the Ricoh Arena, Coventry. An impressive £113m venue acclaimed for it’s easy access, free parking and excellent facilities. Perfectly located just off the M6 motorway (two junctions south of the NEC) it is convenient to get to from almost everywhere in the UK, and a free shuttle bus ride away from major air and rail networks. "Chic International Fashion Accessories and Travel Goods Fair 4th - 6th July 2010 For more information and to pre-register on line visit www.chicuk.com "


outique by Chic was heralded a big success by the industry’s biggest brands last month. It was refreshing in the current climate to experience a trade fair where the organisers have invested significantly in producing a relaxed yet spectacular


For more information and full brand listing please visit: www.boutique-by-chic.com 16 • FOOTWEAR TODAY • JUNE/JULY 2010


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