www.parkworld-online.com
ParkWord June 2010
On “Rewind Day” recently at Walibi Belgium (see page 24), the park urged its guests to walk backwards. Why? Because Walibi’s Flash Back water ride features a backwards drop, and this PR stunt seemed like a great way of reminding everyone. Now more than ever, overworked journalists in understaffed newsrooms are looking for “easy” stories. Use a little imagination and supply them with the right images and you've got a good chance of hitting the headlines for free. But of course not everyone reads newspapers, especially many younger park-goers, which is why it's important to make waves on the web too. Walibi Belgium encouraged its guests to make Rewind Day videos and post them to the web, in the hope of becoming a “viral” sensation. Not only can the stunts themselves be cheap to stage but, thanks to new technologies, the media channels can be very cost effective to use too. If you've mounted a successful PR campaign with a strong online element, without breaking your park's marketing budget, we'd love to hear from you.
Editor Owen Ralph (+44 161 438 2934)
parkworld@btopenworld.com
North American Editor Paul Ruben (+1 585 381 1012)
parkw@rochester.rr.com
Contributors this issue Dennis Speigel, Leonard Pickel, Marc Terenzi, Robyn Phillips
Sales Manager Mark Burgess (+44 1622 699124)
parkworld@datateam.co.uk
Publisher Paul Ryder
pryder@datateam.co.uk Managing Director Parvez Kayani
p.kayani@datateam.co.uk
Subscriptions Karen Wright (+44 1622 699109)
parkworld@datateam.co.uk
Head Office Datateam Business Media Ltd London Road, Maidstone, Kent, ME16 8LY, UK Tel: +44 1622 687031 Fax: +44 1622 757646
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ISSN: 1462-4796 JUNE 2010 © COPYRIGHT: ALL MATERIALS IN THIS PUBLICATION REMAIN
THE COPYRIGHT OF DATATEAM PUBLISHING LTD AND NO PART OF IT MAY BE REPRODUCED WITHOUT THEWRITTEN
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Member of:
Owen Ralph - Editor
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JUNE 2010
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