CoSoSys has just launched its License to
Hope initiative
http://www.LicenseToHope.com, “This is where we offer our customers the possi- bility to secure their PCs ports (USB, etc) against data theft and data loss (with our Secure it Easy Device Control Software), while making a dona- tion to children in need. “We’ve seen significant growth in the secu-
rity software segment, stimulated by increases in awareness and demand for our products. Particularly, our Software as a Service (SaaS) based Device Control product called My Endpoint Protector has been well received as users became more open to using SaaS solutions in general, which were more affected by the economic situation,” he concludes. For other growing technologies, it is back to
Cisco’s Zoran Radumilo: “There is a huge demand for video conferencing where seeing is believing. Once it has been experienced, it is becoming evident that utilisation is natu- rally increasing demand. We have a lot of demand especially with the Tandberg acquisition, and this will become more evident. If you split the network as ena- bler, the collaboration and the architecture we have been becoming good in all of these. The video and data centre, cloud, virtualisation if you put these pil- lars in a chain and you can see that in CEE we already have those four in place.” With the technologies, it is becoming natural that things are being simpli-
fied and become more natural to use. IT is all about productivity, and govern- ments in particular are looking to the new high speed broadband and Internet for creating new jobs and the success of the new companies. Cisco is sup- porting this with its education and training: “We have around 200 academies with 20,000 students. It is a simple demonstration that there is a need and a demand and we can provide that education and knowledge. But before we get too optimistic, Eugen Schwab-Chesaru, Partner &
Managing Director at Pierre Audoin Consultants (PAC), the global market research and strategic consulting firm for the SITS industry, warns that in the first quarter of 2010 in Romania the crisis in IT was continuing: “The Romanian software and IT services market is still reeling from the economic and financial crisis in the first quarter of 2010. The non-allocation of solid budgets for big
and complex IT projects in the public sector make it even more difficult for the industry to return to a positive trend, which is not set to happen before the second half of the third quarter of 2010.” Furthermore, the overlap of the effects of low volumes and prices due to
fierce competition led to a weakening of the software and IT services indus- try. In some cases, even emphasising major imbalances between companies – only those players strongly connected to the public sector are able to create demand for certain projects and solutions they can exclusively contract to at a higher margin than that of the market, he warns On the other hand, demand for IT projects is growing significantly and
many of the software and IT services companies have a sustained commercial activity, with the number of offers and specific trade activities increasing con- siderably since early 2009. One characteristic of the crisis and of the behaviour generated by the fear
of failure, is excessive measurement on the return on each component of a project / IT solution, or the lack of finance and medium-term IT vision. Clients avoid contracting big, complex and complete projects, limiting themselves to the maintenance of systems already implemented, or the integration of small new modules in successive projects, negotiated, one-by-one, with several pro-
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30 APR 2010
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