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NATIONAL SURVEY

Romania as outsourcing centre.....

Romania has maintained its growth in outsourcing, even as the IT industry as a whole dropped last year. Global economic downturn generated non-typical evolution of markets, niches and companies. In local markets, public sector projects slowed down

financing or even stopped. But outsourcing projects main- tained or even grew steadily, for both applications and ser- vices, mostly for export Industry turnover in 2009 is back to the level of 2007 ~

€1.3bn The IT industry still counts for +1.1% of GDP, though, as the global economic downturn generated non-typical evolu- tion of markets, niches and companies, says the Employers’ Association of the Software and Services Industry (ANIS) In the national local market, public sector projects slowed down financ-

ing or even stopped, but outsourcing projects were maintained or even grew steadily, for both applications and services, mostly for export. www.anis.ro

(CEE ). “We are now represented in nearly all countries in central and eastern Europe. CEE market overall was also heavily hit by the economic downturn and countries are recovering slowly.” “Our main focus for 2010 is to strengthen the competitiveness of our

companies as well as to go further into the direction to offer to our clients IT solutions that offer more true business value at significantly lower costs then in the past.” New Frontier has just been signed up by

US-based Business Execution Software spe- cialist SuccessFactors. “This is one of our key partnerships towards this push to provide more value, using SaaS methodology to shorten deployment cycles and therefore reduce costs.” The main industries he sees in the enter-

prise market in CEE are Finance, Telecom, Public Sector, Energy & Utilities and in some larger countries also Industry & Manufacturing, the

Industry clusters are concentrated in major university cities (above) : Bucharest, Cluj Napoca, Iasi, Timisoara, Craiova. Big names include: Accenture, Alcatel-Lucent, Apple, Dell and Perot Systems, EA Sports, Ericsson, Freescale, Genpact, HP, IBM, Infineon, Intel, IXIA, Microsoft, Oracle, Siemens, TechTeam, Wipro, WindRiver.

last one being the most severely hit by the crisis.” He has an optimistic view of the region, and his business is geared for

growth: “In principle we are not disclosing detailed M&A activities, we can only say that we pursue our plans to extend our coverage across CEE and continue to strengthen our portfolio through partnerships such as SuccessFactors or direct M&A activities.”

“CEE continues to offer growth oppor-

tunities for IT solutions as the markets and economies continue to develop through globalisation. Currently the countries develop at different speeds, while some will remain with negative GDP growth rates in 2010 some will already show sign of small growth. We expect overall CEE GDP growth rate to be in the range of 0%-2%” Local economists suggest that the

intervention of the IMF and other agen- cies has reduced the effects and shortened

30 APR 2010

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