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Utilise Search Engine Optimisation. (SEO)

If your online publication is highly ranked on leading internet search engines such as Google, Yahoo, MSN etc it will mean that more people will find it more easily. This in itself can help you monetise your digital edition in different ways.

For example, increasing its visibility could lead to increased title or subscription sales and also increased ad revenue if using ad network streaming, due to higher page impressions.

A few digital edition providers such as YUDU Media use search engine optimised technology. This lets consumers find your publication and its content directly over the internet using keywords thereby enhancing page views and readership levels.

Reciprocal web links from a digital edition to your main website will additionally help your site’s SEO ranking.

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