1 Sell Digital Ad Space.

The simplest way to make money using digital editions is to sell advertising space within the digital publication itself. Publishers can charge advertisers an additional fee to include interactive or multimedia elements on the ads that appear in the printed edition.

Digital editions also make it possible to easily include additional digital-only pages of

advertising, enabling you to sell even more full page/half page/quarter page ad space than your printed edition.

There are also numerous other possible advertising or sponsorship opportunities within a digital edition - including ‘page 0’ that sits to the left of the cover, the edition loader, the toolbar and even a digital ‘belly band’, which acts as a wrap- around the publication, much the same as it’s offline counterpart.

In addition to the prime spaces mentioned above, or perhaps for those who prefer not to use those spaces for advertising, there’s also SmartTABS. Essentially these are tabs that sit within a digital edition, without obscuring its content, which allow for almost unlimited additional advertising space. The tabs run along the inside edge of the page and can be opened automatically as the reader turns the page or when the reader clicks on them. These can include video advertising, static or flash adverts.

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